Blog Title

Five for Friday Business Marketing Brief - 4/19/13

Paul Chaney — Fri, 19 Apr 2013 08:34:33 GMT

Got questions about web design and managing your content? Have heard of Slideshare, but don't know what it is or how to use it? Want to know which social media metrics to track or whether email is still a viable marketing tool? Then you've come to the right place.

Five for Friday Business Marketing Brief - 3/22/13

Paul Chaney — Fri, 22 Mar 2013 08:06:13 GMT

This week's Five for Friday focuses on web design, search marketing, social media and marketing automation.

Five for Friday Business Marketing Brief - 2/8/13

Paul Chaney — Fri, 08 Feb 2013 08:23:46 GMT

If you have a strong desire to become a farmer, raise a Clydesdale or eat Oreo cookies in the dark, it's very likely you watched Super Bowl XLVII. This week's Five for Friday discusses marketing lessons learned from the big game, and more.

Five for Friday Business Marketing Brief - 1/18/13

Paul Chaney — Fri, 18 Jan 2013 08:13:39 GMT

Best practices for web design, social media, business automation software and blogging are the topics covered in this week's edition of Five for Friday.

Five for Friday Business Marketing Brief - 1/11/13

Paul Chaney — Fri, 11 Jan 2013 12:16:29 GMT

With so many choices available, marketing to today's web savvy consumers can be difficult. These five articles provide valuable insights that will not only make the job easier but will lead to more productive and profitable results.

Five for Friday Business Marketing Brief - 01/04/13

Paul Chaney — Fri, 04 Jan 2013 08:34:02 GMT

We don't mean to ram marketing down your throat in 2013, but we do want to make you aware of the many ways you can market your business online.

Through articles about talking Twitter, tweaking Facebook, creating landing pages and generating leads, combined with some sound New Year's resolution advice from a true web marketing guru, that's exactly what this edition of Five for Friday is designed to do.

Four Ways to Use a Website for Municipality Marketing

Paul Chaney — Wed, 02 Jan 2013 08:11:09 GMT

In an article entitled "The Case for Marketing in the Municipal Sector," author Jim Mintz, Managing Partner of the Centre of Excellence for Public Sector Marketing, said: "Marketing is universally recognized as one of the most important elements in business management. In the economically challenging twenty-first century, it may also become one of the most important functions of city management."

If what Mintz says is true, in what ways should municipalities be marketing themselves? How can a website help?

Five for Friday Business Marketing Brief - 12/28/12

Paul Chaney — Fri, 28 Dec 2012 08:08:23 GMT

We're just about to turn the corner and enter a new year. Using the tips provided in these five articles will help you become a better marketer in 2013. Topics covered in this week's edition of Five for Friday include web design, search engine optimization, email marketing, social media and web analytics.

Five Signs It's Time for a Website Redesign

Paul Chaney — Wed, 26 Dec 2012 08:15:56 GMT

How do you know when it's time for a website redesign? Here are five signs that will tell you.

Never Build Your Home on Rented Land

Paul Chaney — Mon, 10 Dec 2012 08:13:16 GMT

Once upon a time I advised a small business owner that she didn't need a website, but that she could create her online presence using a Facebook Page as her digital hub. Oh, if I could only retract those words!

This post outlines four reasons that was a big mistake.

Creating Customer-Centric Web Sites

Maura Nelson — Mon, 11 Apr 2011 08:00:00 GMT

Web sites used to be nothing more than electronic brochures. Today, however, without a doubt the Internet has become a very interactive environment for users. Sites need to be specifically built in a way that captures the attention of visitors and keeps them coming back.

Web Accessibility and Why It is Important

Karen Lagrange — Fri, 25 Mar 2011 15:09:50 GMT

There are 49 million good reasons to make your website accessible to people with disabilities. And every one of them counts. Can they get at your website?