Paul joined Bizzuka in August 2007. In his role as Internet marketing director, Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix. Having been involved in online marketing for over a decade, he is well-suited to this role. He understands at a granular level how conversational media tools can be used for marketing purposes and has worked with a number of clients assisting them in deploying online marketing strategies.

 

Prior to joining Bizzuka Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. He is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.

Paul serves as president of the International Blogging and New Media Association (IBNMA), an organization dedicated to advancing the growth of blogging, podcasting and social media as an industry. He sits on the board of advisors for the Women's Wisdom Network, the Social Media Marketing Institute, and SmartBrief on Social Media.

Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley.

His latest venture is as author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley. It is available at Amazon and wherever books are sold.

Paul is a native Mississippian who now proudly calls Acadiana home.