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Social Media's Influence on Google's Search Rankings
Social media has grown up and graduated beyond the personal realm and there's no doubt that businesses are using it to drive very serious results, especially with targeted advertising promotions like Community Coffee Company's, for example. However, the question of whether social media influences search engine rankings (e.g. Google, Bing) is hotly debated between SEO specialists (“no”) and Social Media Consultants (“yes”).
Bizzuka Bottom Line: There’s no question that active social media engagement creates more buzz around your product or service, hence you will get more interest, which can easily translate to more website hits and thus, rankings. However, there is no data to suggest a direct correlation between say, a Facebook presence, and your rankings; in fact, Google’s own SEO guru, Matt Cutts, very carefully endorses social media as a tool to help site TRAFFIC but falls short of linking it to RANKINGS in this video clip. Final note: In Lafayette, LA alone, there are almost 150,000 active Facebook users 18+ years-old. WOW - the latest census has Lafayette’s population at 210,000! We can help you get in the game!
. . . Related news: Bada-Bing! (Facebook Data Added to Search)
Meanwhile, Bing announced the addition of “500 million more friends” to help make search more social . . . the Microsoft search engine has partnered with Facebook so that when using the search box, up pops any friends’ comments about that particular product. While this won’t directly affect rankings, experts are quick to predict it will influence traffic, no doubt. The philosophy is simple: people ask their friends what they like anyway – this fusion brings search and social to the fore. “By marrying fact-based search results with the opinions of trusted friends, Bing aims to help people make better decisions,” said Sean Suchter, general manager of Microsoft’s Search Technology Center in Silicon Valley in a company statement. “We partnered with Facebook to basically allow Bing users to bring their friends to search with them,” he said. “That means they’ll be able to make decisions not just with facts but with the opinions of their friends. With almost any task on Bing, if your friends can help you out we’ll bring them right there with you,” he continued. Wanna try it? Here’s how . . .
Microsoft + Skype = Happy Marriage?
Big news recently, when Microsoft agreed to buy the popular Internet telephone service Skype for $8.5 billion – the biggest deal in the software maker's 36-year history, giving Microsoft access to the 170 million people who log in monthly to Skype. More . . .
The Skinny on QR (Quick Response) Codes
A two-dimensional barcode that can be printed on almost anything and with the snap of a camera, with QR codes you can: dial a phone number; direct to a website; link to a coupon, etc.! More and more people with Smart Phones are downloading QR readers and they are a fabulous tool for attracting and engaging customers. Just this week, Starbucks & Lady Gaga announced a mega scavenger hunt using QR codes nationwide. Start looking in the paper and in storefronts for more and more ads with QR codes -- think about the potential for your business and get creative! Point your customers to that great Bizzuka-designed website and drive more traffic! It's fast and easy to do - see for yourself.
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Anderson & Dozier Personal Injury Law (Lafayette, LA)
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Bizzuka Sharing Fund Sponsors May 14 "March For Babies"
How We Created Bizzuka-in-a-Minute in Less than 24 Hours
(You can do it, too!)
City of Youngsville Taps Bizzuka For New Website
The city of Youngsville, La. and Lafayette-based Bizzuka, Inc. – one of the premier web design, content management, and Internet marketing firms in the United States – are working together on a new and dynamic website for Youngsville residents. More . . .
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