eBurst eNewsletter May 2012

eBurst eNewsletter May 2012 Mobile Edition

Inexpensive and Creative Uses for QR Codes

Quick Response (QR) codes, aren’t new but they are becoming very popular among the younger, more tech-savvy generation. QR codes are becoming a staple in the market place. Before you begin a QR Code campaign, it helps to be clear on where you take your users and give them a reason to go there.

The biggest advantage to QR codes is their versatility. Here’s a few creative ways to use QR codes in your marketing campaigns. All you need is a little ingenuity and a quick trip to your favorite office supply store to get started:

• Get Interactive With Business Cards - Simple and effective, especially if your target market is a younger demographic.
• Promote with a Poster - Give users some incentive to scan your poster. You could offer a free giveaway, info about an event, or coupon codes for online purchase discounts.
• Sweepstakes: Scan it to Win it! - There are many ways to entice users to scan your code, competitions and sweepstakes are the best.
• Interact With Packaging - Adding a QR code to your product’s packaging is a great way to add more appeal.
• Stick One Anywhere - Use QR codes on stickers.

Considering QR Codes? Be Mobile Friendly

Connecting, communicating and engaging with your customers is the "name of the game” in 2012.

1. Pinterest. Have you heard about this yet? Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

2. Video Marketing. Why is YouTube so successful? Because viewers can see you, hear your voice and observe the manner in which you present yourself, YouTube traffic tends to convert more easily than traffic derived from other avenues due to the trust that is created.

3. Hosting Webinars. Webinars are unique from any other form of online media as they allow users to communicate with you in real-time. They ask questions and they can hear you answer them directly, thus creating the ‘feel’ of a more intimate one-on-one conversation.

4. Social Media Marketing. More companies in 2011 decided to take a more personal approach when interacting with their fans on social media sites. Twitter, Facebook and LinkedIn are still the most popular social media sites and big players in 2012.

How do people use their mobile phones?

• Connect (email and social networks)
  
• Search (specific information)
• Entertain (music and games)
• Manage (managing key aspects of your life i.e. stock portfolio)
• Inform (reading news articles)
• Shop (purchasing or comparing prices)
• Navigate (using an online map or GPS system)

From April Issue - TXT? Here's the answer: