4 Reasons Why Influencer Marketing is Growing in Popularity 

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Influencer marketing is the new wave of advertising that has taken social media by storm.

“Influencers” are influential people in their respective fields, who can be a huge asset to businesses. 

This type of marketing has become so popular, in fact, that it’s been rated as the fastest growing channel for acquiring customers online. 

That being said, most marketers are increasing their influencer marketing budgets over the next 12 months, and you should too.

Here’s why:

1. Quick, easy access to large audience

Influencer marketing is one of the best ways to get your product shown to millions of people at once. 

By working with people who have large followings across various platforms such as Instagram, Facebook, YouTube, Snapchat, TikTok, etc., both parties will receive vast exposure and consumers will have a place to find more information about products or services that they’re interested in buying. 

Promoting special deals, sales, discounts, coupons, or codes to such a vast audience will increase your conversions in no time. This content is also shareable, allowing you and others to repost their posts about you.

2. Better quality leads

Influencers grow audiences within a specific niche, which means you have a more direct line to a hyper-targeted, highly-engaged audience that’s already interested in your product and thereby more likely to convert. 

Because these creators are constantly using tactics like polls, stories, and post analytics to understand what their audience likes and dislikes, brands are able to get closer to qualified leads and understand the mind of their buyer. This helps you as a business owner become more confident that you’re reaching a genuinely interested customer and therefore have the confidence in generating leads that will convert.

3. Cost-effectiveness

Influencer marketing produces a strong ROI.  In fact, 22% of marketers say influencer marketing is their most cost-effective customer acquisition channel. On average, brands who utilize this strategy see $6.50 in revenue for each $1 spent. The lucky ones can even see $19 for every $1 spent. With an ROI like this, marketers can afford to make mistakes, learn, and refine their processes by trying different influencers, gathering analytics, and more.

4. It will foster trust between you and your consumers

Reviews, referrals, and recommendations are so important when it comes to reaching and acquiring new customers. By having highly-regarded influencers create these conversations about your brand to an audience that trusts them, the consumers will in turn grow to trust you.

Influencers have earned the trust of their audience by:

  • Posting authentic and transparent content about their lives that shows a “real” version of themselves

  • Posting typical, everyday activities and experiences that their audience can relate to

  • Offering honest feedback when reviewing products or services

This foundation of trust leads to a more loyal following of audience members who are more likely to purchase a product or service recommended by the influencer, since they trust the influencer’s opinion. 

Influencer marketing will only continue to grow as more people become influencers, as more influencer marketing agencies develop, and as more opportunities for content creation and social media continue to develop. That being said, don’t waste any more time hopping onto the bandwagon. 

Start gaining an edge over competitors and boost your brand awareness by having an influencer promote your product on their social media. For more tips on marketing and increasing conversions, head to the Bizzuka blog!