Are you looking for a way to increase the value of your business?
If so, a mobile app might do the trick. Mobile apps can add a lot of value to your business by helping you reach more customers and by providing them with an excellent user experience.
To get started creating a successful mobile app that will add value to your business, you’ll want to follow these 4 steps:
1. Take your time to evaluate what your customers need
When you’re in a rush to launch an app, it’s easy to skip research in order to save time. Research, however, is essential to the success of your mobile app. Otherwise, you risk alienating your customers.
You’ll want to evaluate exactly what your customers need and what serves their business goals in order to launch a profitable app. Without this knowledge, your app will tank.
Look for common pain points that your target audience is seeking to appease and make sure your app hits on those challenges.
Conduct market research to discover what apps already exist and whether yours would offer something new. After conducting your research, you should be able to fulfill a need in the market and offer value to your audience.
2. Determine your budget and platform
After you’ve discovered the need in your market, you’ll want to start determining your budget and desired platform.
Choosing the right platform will depend on what type of devices you want to launch your app on (e.g., smart watches, tablets, or phones) and the types of operating systems your IT team is ready to support.
You’ll also have to choose between a no-code or low-code platform and whether or not you want to develop it internally or outsource the job.
3. Craft the user-interface with care.
When it comes to the actual design and automation of your app, surprise, surprise! More research is on the horizon. You’ll want to conduct in-depth user research in order to develop a satisfactory user experience. An intuitive user-interface that is consistent in its design will be essential to your app’s success.
4. Test and gather feedback
Before releasing your mobile app, you’ll need to run it through multiple rounds of testing and gather feedback while you do so. Ask your subjects questions about the app’s usability, analyze their behavior to identify usage patterns, and be sure to A/B test different features.
Test and refine, test and refine. Once you’ve received this feedback, you’ll want to quickly implement any necessary changes and test again, repeating this process until you’re happy with the product.
There’s so much more to mobile app development than simply writing code. Rushing to get your app on the market can really backfire if you haven’t done the proper research.
5. Include a way to report problems
In an ideal world, things would never break. Until then, it is important to give customers a way to contact you if the app malfunctions. This might be a special phone number or email address to a staff member who understands the app well enough to determine if the customer is pressing the wrong button or if there really is a problem with the app. Either way, customers will appreciate a way to reach out.
Include the days and hours that support is available. Abbreviate on phones to save space. Use “M-F 8A-5P” instead of “Monday through Friday from 8:00 AM to 5:00 PM”.
If offering support via voicemail or email, be sure to include typical response times. Otherwise, your customers might call or email every 5 minutes wondering when they will receive help.
When you hire experienced professionals, like those at Bizzuka, you can rest assured that we’ve conducted all the research necessary to develop a mobile app that will add value to your business. Schedule a free workflow consultation with us today to learn more about increasing the value of your business with a mobile app.