8 Ways to Generate More Leads 

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If done properly, the right lead gen strategies will do more than just generate more leads–they’ll increase your brand awareness and help you build strong, lifelong relationships with your customers. 

Here are eight of the best lead generation techniques you can use to get started:

1. Creating a valuable newsletter

A well-crafted newsletter is one of the most effective lead generation tools. Not only does it keep your current customers up-to-date on your latest products and services, but it also helps you stay top-of-mind with potential customers who may not be ready to buy from you just yet.

When creating your newsletter, make sure to include a variety of content, including:

  • Customer stories or case studies

  • Answers to common customer questions

  • Images and infographics

  • Links to helpful resources

When sending it out, make sure to target it to the right audience. The more targeted your content is, the better your results will be. Segmenting your lists by demographics, interests, and purchase history will help you ensure that each subscriber is getting the most relevant content possible.

2. Promoting your lead magnet on social media

Once you’ve created your lead magnet, it’s important to promote it on social media. Make sure to post about it on all of your social media channels and use hashtags to help attract attention. You can also create ads specifically targeting people who are interested in your product or service. Don’t forget to use a strong call-to-action that leads potential customers to take action.

3. Targeting top-of-funnel keywords

In order for any lead generation strategy to be effective, you need to make sure you’re reaching the right people. One of the best ways to do this is by targeting top-of-funnel keywords.

Top-of-funnel keywords are terms used by people who are in the early stages of the buying process. They’re not ready to buy yet, but they’re interested in learning more about the product or service that you offer.

By targeting these keywords, you can attract potential customers who may not have been aware of your business before. And since they’re not ready to buy yet, you have plenty of time to convert them into paying customers.

4. Using chatbots

Chatbots are a great way to generate leads. They allow you to communicate with potential customers in real time, and can help you answer common questions about your product or service.

There are a number of chatbot platforms available, like Bizzuka’s Velocitools, ManyChat, and Quiq. Each platform has its own strengths and weaknesses, so it’s important to choose one that will work best for your business.

5. Creating a rewards system

Rewards systems are great for encouraging customers to interact with your business and giving them an incentive to purchase products or services from you.

There are a number of ways to create a rewards system, including:

  • Creating a loyalty program

  • Offering discounts for referrals

  • Offering rewards for signing up for a mailing list or newsletter

When creating your rewards system, promote your program on social media, and be sure to make it easy for customers to sign up and redeem their rewards.

6. Retargeting

Retargeting is another great way to generate leads. This strategy allows you to use ads to target people who have already shown an interest in your product or service by visiting your site, purchasing from you, or using other means of engagement.

7. Using social media ads

With more people using social media than ever before, advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter has become a great way to get in front of your customers. Regardless of your industry, you should be posting on as many platforms as possible. Your customers are people first, after all, and the majority of people have social media accounts these days.

8. Gating content

Gated content requires potential customers to provide their contact information before they can access your content. 

The key to using this method effectively is making sure the content is irresistible in order for people to be willing to hand over their email address or phone number to access it.

When it comes to generating leads, the best approach is a combination of strategies. Try using a variety of methods, and be sure to focus on those that are most relevant to your business. When done correctly, these methods can help you increase your leads and sales. 

Need additional guidance? Schedule a free 45-minute strategy session with Bizzuka today!