Make PPC support your content and SEO campaigns

You want to bring buyers to your products, and you want to bring your products to the market. But now you're fighting a battle on two fronts. Intuition may tell you this means twice the work and twice the budget. A multi-channel strategy means uniting "demand generation" (SEO and content/social) and paid search (Pay-Per-Click advertising, or PPC, usually Google AdWords). Think of this is a three-legged stool--much more reliable than the one-legged or two-legged variety. And no, it doesn't mean doubling your investment of time or money.

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Redesign With Search in Mind

Among decisions about design, content, and architecture, sometimes attention to the old website's search engine placement is neglected. Here are a few considerations to keep in mind for your next redesign.

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What’s the Easiest SEO Win For Your Business Website?

To stand out in a field of national and international competitors, you need an optimized website that can be easily found by potential customers. There are a lot of on-site and off-site components to this--some of them more time intensive and impactful than others. For my money, here's the single easiest thing a business owner can do, as well as one of the most important.

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Social Media Use and HIPAA Compliance

Social media use and HIPAA compliance

There are those who believe that, due to the risk of violating patient privacy, social media should not be used in a healthcare setting. A better alternative is to ensure that social media and HIPAA are compliant.

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10 Leading Oil & Gas Industry Websites

10 leading oil and gas industry websites

Over the past 14 years, Bizzuka has developed websites for many oil & gas industry companies and allied organizations.

In the spirit of giving back, we gathered a list of ten of the industry's leading websites that very oil & gas professional should be familiar with and use.

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