Email newsletters are a great way to keep in touch with your customers and prospects. They allow you to share information about your company, products, and services with a large audience quickly and easily.
But when is the best time to send an email newsletter?
Unfortunately, there is no “one-time-fits-all” for email newsletters. The best time varies depending on your audience, industry, and engagement goals (e.g., higher open rates or CTR)–and lots of testing.
There are a few things to consider when deciding when to send your email newsletter. First, think about your audience. When do they typically check their email? Are they early risers or night owls? Do they work traditional hours or have more flexible schedules?
This is something you can discover by split testing different email times.
Another important thing to consider is the content of your newsletter. Is it time-sensitive? If so, you’ll want to make sure it goes out at a time when people are likely to see it.
For example, if you’re announcing a sale, you’ll want to send the newsletter early in the week so people have time to take advantage of the savings.
Segmenting your list
Segmenting your email list will allow you to send the same email to different groups of subscribers at different times and discover which time has the highest open rates or CTR.
Start by creating two groups: Group A and Group B. Make sure the segment is split equally at random to guarantee that results aren’t skewed.
Group A will be the control group. This is the group that will receive the newsletter at the time you usually send your emails.
Group B will be the test group. This is the group that will receive the newsletter at a different time.
Each of these groups should be big enough to offer statistically significant results that will guarantee the most accurate data. Groups that are not varied enough or are too small will offer random results.
The only thing different about these emails should be the variable that you’re trying to test, which in this case, is the time sent.
After you’ve sent your newsletter to both groups, it’s time to analyze the results.
To do this, you’ll want to see which group met your desired CTR, open rate, engagement, etc. If there is a significant difference between the two, you’ve found your ideal send time and will want to implement that change.
There is no hard and fast rule for when to send an email. The best time to send an email newsletter will vary depending on your audience, industry, and goals. But with the proper testing, you should be able to find a time that works well for you and your subscribers.
For personalized help getting started with email marketing, schedule a free strategy call with Bizzuka. We’ll run through your current strategy and help you understand where you may be falling short.