This is the first of a three-part series inspired by a statement made by Bizzuka CEO, John Munsell, during a conference in 2008 in which he was a participant. In this post, I discuss the reasons why companies should utilize content marketing. The two remaining posts outline ways they can get started, and how content …
Perhaps this will help:
Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner, but “If we write it, they will come” may fail to offer a similar payoff. So how do you …
In a contemporary world where buyers are more acutely aware of advertising than ever, it’s essential to figure out the best methods to generate sales for your organization on the customer’s terms. Content marketing that drives blog visits is a great way to introduce your brand to new customers. Content marketing is the practice of providing …
“If content is king, then conversion is queen.” — John Munsell, CEO BizzukaIn the fall of 2008, Bizzuka CEO John Munsell shared that quote – which was his own creation – during a conference where he served as a panelist in a session on the topic of web content management. “Conversion is Queen.” It was tweeted …