If you’re not using your website as a major component of your overall growth strategy, you’re missing a major opportunity to broaden your market and increase your revenues.
Simply having a website is not enough to increase your sales–you need to implement a methodical lead generation strategy in order to drive traffic, engage readers, and make your phone ring.
Here are 5 ways manufacturing companies like yours can use the web to increase sales starting as soon as this month.
Your manufacturing website must be fast, organized, and easy to navigate in order to appeal to your ideal audience. If it’s not user-friendly and responsive across all devices (e.g., mobile, desktop, tablet), you will likely lose the attention of a potential buyer to a competitor whose site is mobile and tablet-friendly. Google will also penalize you for this by lowering your website ranking and showing it to fewer people.
2. Add your catalog to your site
Simply listing all of your products on one page of your website will not suffice. Offering an all-inclusive, interactive product catalog (preferably with video demos) that your consumers can browse and search is the best way to grab and keep their attention.
By offering a full catalog, each individual product can have its own unique page, which helps broaden your reach and potential visibility in Google. Having a searchable catalog is also a great way for you to allow potential buyers to find quickly and specifically a product that solves their problems. This will not only increase your search engine visibility, but it will also speed up your sales cycle by giving your sales team a better way to present products for follow up during the sales process.
3. Start Blogging
We know what you’re thinking: Why does my manufacturing website need a blog? What should I post about?
The truth is: Every site needs a blog.
A blog is a great way to provide useful and relevant content to potential buyers. Think about the questions your prospects ask during the sales cycle, make a list of those questions, and then use that list to create a host of blog topics that will educate your target customer.
A well-written, value-added blog will help you build credibility with not only your ideal audience, but Google as well. Your blog can include anything from FAQs to product spotlights, comparisons, how-tos, and more.
Educational videos are also a great way to help your manufacturing company become a recognized thought leader in your industry. For example, a quick video of your product in action solving a specific problem or teaching consumers how to use your product can be very helpful. Videos like these help your potential buyers see your product in action, and your educational demonstration helps them develop a sense of trust for your company. This rapport building is essential in getting a visitor to take the next step and contact you to learn more.
4. Interact on Social media
Like blogging, you may be thinking: Why should my manufacturing company be on social media?
Social media is a critical asset to increasing your brand awareness and sales. Regardless of your industry, social media is an absolute necessity. With nearly 3 billion people using social media, the majority of your buyers are on Facebook, LinkedIn, Twitter, and Instagram.
Simply sharing your blog posts and press releases across your company’s social media accounts is a great way to stay in front of your target audience. Responding to reviews and comments is a great way to show your audience that you care and that you value your relationship with them. The more valuable the content you put on social media, the more likely your audience is to share that content. The sharing of content is extremely powerful, and it’s essentially free. The more content you have out on social media, the more you improve your search engine rankings.
Rather than ignoring negative reviews, we encourage you to respond to them. Acknowledging the customer’s experience and offering to make amends can really go a long way. Sometimes, this can even result in the customer deleting their negative review and giving you another chance.
5. Provide value
Providing exclusive, valuable content aside from your blog is the key to really pulling your buyers in. By offering things like ebooks, trainings, webinars, weekly newsletters, or other free content in exchange for an email address, both you and your audience win. Once you receive their email addresses, you can stay in touch with your site visitors and slowly begin converting them to leads.
At Bizzuka, we have nearly 20 years worth of experience in turning manufacturers’ websites into powerful lead generating machines. With this experience, we’ve come to understand exactly what your challenges are and how to address them. To learn more about our exclusive 3-step process for using your website to increase your online sales, check out our lead generation playbook.