Top 10 Internal Communications Trends to Watch for in 2014

Top 10 internal communication trends to watch in 2014

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This is a summary of an in-depth post found at

Here are our Internal Communications topics to watch in 2014. Read more about these topics here at the Bizzuka blog, over at our sister blog, and elsewhere in the IC blogosphere.

1. BYOD will continue to scale

Most professionals are well beyond the mobile device learning curve and are using their phones interchangeably at home and work. Employers must have a proactive, rather than a reactive mindset and use this trend to amplify business outcomes– rather than patch security holes.

2. More emphasis on employee engagement

An oft-cited Dale Carnegie study found that only 29% of employees are actively engaged and 26% are actively dis-engaged. Rethinking internal communications policies from the ground up will be many businesses’ last recourse for turning these alarming numbers around.

3. Gamification as engagement tool

In the enterprise, building game elements into internal systems, software, and processes will shore up engagement and participation. Games contribute friendly competition, measurability, and dare we say it… fun to the business environment.

4. Growth in virtual workforce

People have been clamoring for an end to the traditional office environment for some time now. The folks over at Slate are even calling for an end to the traditional work week. More and more people are lending their voices to the conversation on how technology has changed both our abilities and our needs in the workplace—be it brick-and-mortar or virtual.

5. ESN adoption will increase

Use of these closed social networks will continue to increase as companies uncover novel uses for them. The competitive market for enterprise social networks is growing with a dominant player yet to emerge.

6. Increased use of social media for recruitment

Software Advice reports that social media is now the third-largest contributor to the corporate applicant pool, and that it contributed the highest quality applicants of any channel. HR professionals must recognize that the new breed of talent researches and engages online first.

7. Greater availability of SaaS products

The available-anywhere nature of SaaS products makes them a natural choice to deliver business intelligence. These services make information available anywhere, which makes effective communication much easier.

8. Moving big data behind the corporate firewall

Marketers will ramp up efforts to wrangle massive amounts of data—with continued emphasis on security.

9. Appification of business

Companies will create their own in-house apps for use by employees. Gartner predicts that companies will deliver business tools to the staff via enterprise app stores, allowing better version control and data centralization.

10. Increased use of video

When it comes to communication, nothing approximates face-to-face better than videoconferencing, the use of which is becoming ubiquitous thanks to free products like Google Hangouts.