Continually-Refined Process

Continuous Optimization
Sends More Leads Your Way

Kaizen, Lean, Agile… all these are focused on continuous improvement. Marketing is no different. Each month, our entire team looks at what we’ve accomplished toward your goals. We review what’s working, what’s not and devise ways to make it even better in the coming month.

The importance of continual optimization of strategy and tactics to improve the quality and quantity of lead flow is ingrained in our culture and, unfortunately, is a lost art with most of our competitors.

We are never satisfied with the status quo.

Stats are nice, but unless those data can be used to help drive decision-making and improve outcomes, they’re just interesting things to look at. We leverage the data to adjust strategies and tactics in real time, optimizing our marketing processes continually to ensure we hit your targeted results using every means at our disposal.

Sometimes, we might throttle up the use of blog posting. Other times, we might engage a pay-per-click campaign. Still other times, we might focus on split-testing a landing page or a new lead magnet to generate the maximum number of inquiries, purchases or registrations.

We keep our options open and the process entirely fluid, so we can continually optimize our tactics and maximize your results. Some of the tools in our belt include but are not necessarily limited to:

• Creation of an email campaign to current and past customers
• Targeted blog posting
• Content syndication and back-linking
• On-page SEO optimization
• Meta tag optimization
• Google listing optimization
• Facebook advertising
• Google PPC campaigns
• Bing and other search PPC campaigns
• Webinar creation
• eBook creation
• A/B split testing
• Sales funnel creation and optimization
• LinkedIn profile creation or optimization
• LinkedIn group postings
• Facebook page creation or optimization
• Email newsletters

Some marketing firms just email a report of stats to you every month, but you have no idea what the numbers mean. As we review our reports of tactics and results with you, you’ll learn more about your market and your buyer than you ever thought possible. In turn, you can this information to inform your sales force and dramatically improve their effectiveness.

5 Steps To Put Your
Prospecting On Autopilot
Wed. June 21, 12 pm (Central)

The Ultimate B2B Sales Automation Checklist

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Nothing is more frustrating than having a superior product or service but a lagging sales process to distribute it. Evaluate your company's sales and marketing efforts against this comprehensive checklist we’ve put together and discover ways to end that problem now.

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