If you’re running pay-per-click (PPC) ads, it’s important to send your potential customers to a well-designed and thought-out landing page.
A poorly designed landing page is a waste of money that can lead to high bounce rates and low conversions.
By following these steps, you can create a landing page that will help you get the most out of your PPC ads.
1. Get your team on the same page (no pun intended)
A crucial step in creating a landing page is making sure you have a clear and concise goal, as well as a design that matches your company’s branding.
If you have multiple people working on your landing page, make sure they’re all on the same page regarding the design, messaging, and goal.
2. Run through your first draft checklist
Once you have a general idea of what you want your landing page to look like, it’s time to start drafting.
Make sure to run through this checklist before moving on:
Create a wireframe
A wireframe will help you map out the layout of your page and ensure that everything is in the right place.
Map out content and copy
Once your wireframe is complete, start filling in your content and copy. This includes your headline, subheader, body text, social proof, testimonials, images and/or videos, and call(s) to action.
Add your banners
With the majority of your landing page mapped out, it’s now time to start adding your supporting ad banners. Make sure to place them in a way that doesn’t clutter your page or detract visitors from your message.
3. Take a step back before revisiting your draft
Once you have a complete first draft, it’s important to take a step back and give yourself some time to look at it with a fresh set of eyes. This will help you catch any mistakes or areas that need more work.
When you revisit your landing page, ask yourself:
Did I include product demos? (If applicable)
Does the landing page communicate our company values?
Have I addressed my consumers’ pain points?
Are the benefits of my product/service listed clearly?
Does the landing page match the ad content?
It’s also a good idea to get feedback from others. Ask them to critique the design, messaging, and goal of your landing page.
This feedback can help you make the necessary changes to create an effective page for converting leads into customers.
Once you’ve made the necessary changes, it’s time to revisit your draft and finalize it.
4. Make it shareable
The final step in creating a killer landing page is making it shareable by adding social media buttons, so people can easily share your page on their favorite platforms.
Then, test, test, test!
Once you have a final draft of your landing page, make sure to test it out on different devices and browsers. You should also A/B test different versions of your page to see which one performs the best.
Your PPC landing page must be relevant to your type of business and the people you’re looking to attract. Keep testing your strategy to discover what works best and optimize accordingly. Not sure where to start? Schedule a free 45-minute strategy session with the experts at Bizzuka for help creating a killer PPC campaign.