The holidays are right around the corner, and you’re banking on an extra successful season to compensate for last year.
To get the most out of this holiday season, you’ll need to have a robust business plan in place.
These 5 steps will help guide you in creating your COVID business plan for the remainder of the year.
1. Revise your website
The first step to preparing for the holiday season is revising your website. Make sure that your site is up to date, accurate, and appealing to new customers.
The last thing you want is for someone to land on an outdated, poorly designed, or confusing site. That’s an immediate red flag and can cause them to lose interest in purchasing from you. Once the design and copy of your site has been perfected, be sure that all information about any upcoming promotions are listed clearly.
Also, make sure that there are clear instructions on how customers can contact you should they need assistance during any part of the purchasing process.
2. Work out any kinks in your checkout process and mobile experience
Test, test, test.
It’s important to make sure that your site is functioning properly before the holiday season begins.
You don’t want potential customers waiting for long periods of time only to be directed back to the home page when they’re ready to check out.
To prevent this from happening, conduct a few test purchases yourself. Make sure there are no kinks in the add to cart or transaction processes. Don’t forget to optimize your thank you pages as well.
Testing your mobile-friendly functions will also be essential, given that consumers around this time of year (especially during COVID) are doing most, if not all, of their shopping online. Make sure there is no lag, and your page speeds are good.
Working out all the kinks in your checkout process and mobile experience will ensure a smooth shopping experience for consumers. If any kinks arise, make sure that you fix them before the holiday season begins.
3. Research additional payment methods
There are many different ways that you can accept payments from your customers beyond just credit cards and PayPal accounts.
Through these additional payment methods, you can ensure that all consumers are able to purchase your products using any means available.
4. Create social media posts detailing your seasonal plans
Social media is a great place for consumers to learn more about your sales or offers as well as check out sneak peeks of new products before they’re released in stores.
That being said, you’ll want to post on your socials about any promotions you’ll be running this holiday season or changes in hours.
You can use Facebook, Twitter, Pinterest, Instagram, Tik Tok, and more to update your customers on the latest happenings. Offer your customers exclusive deals and promotions before they even hit the stores to stand out from the competition.
5. Utilize retargeting ads
Over $18 billion in ecommerce revenue is lost every year due to abandoned shopping carts.
Retargeting ads are a great way to combat this by targeting people who have already visited your site. There are a variety of types of these ads available, including abandoned cart retargeting.
You can use these ads across all platforms or choose specific ones depending on the audience that you’re trying to target.
Abandoned cart ads target users who have visited your site and added something to their cart but never pulled the trigger on purchasing.
You’ve likely been targeted by one of these ads or email reminders yourself. Typically, they’ll say something along the lines of “forgot something?” and include a picture of the item(s) left in the cart. They’re a great way to increase conversions, especially given that you know these customers had intent to buy.
Need more help creating your marketing campaign? Talk with the professionals and schedule a free 45-minute strategy session with Bizzuka today!