Data-driven Marketing Research and Analysis That Drives Your Business Forward
If your site is getting a lot of traffic but not getting any leads, then it is highly likely that you’re saying the wrong things to the wrong people.
Fixing that issue starts with fully understanding your buyer and his/her buyer’s journey (their problem solving path that would lead them to purchase your product or service).
The first step in developing a high performing and effective online lead generation strategy is to fully analyze your buyer through personal interviews.
Buyer Persona Research
Bizzuka’s Buyer Persona Research begins with personal interviews of several of your customers (and even your competitors’ customers) to thoroughly understand and appreciate your buyer’s pains, needs, desires, pressures, language and hot buttons. From these interviews, we develop detailed insights of your ideal customers, and these insights will be used to inform every marketing and sales decision you make in the future.
Your buyers have different needs and pressures. They use diverse resources to find solutions to their problems, and they speak in their own unique language, which is frequently far different from the industry jargon you might be using internally.
We meticulously analyze your buyers’ mindsets and their path to finding a solution. This analysis allows us to create content that attracts buyers who are actively seeking your solution, rather than visitors who are never going to become potential customers.
The goal of this phase is to help us develop strategies to reach your buyers at every stage of the buyer’s journey. These same insights help your salespeople become far more effective at closing business.
Doesn’t it make sense to know what your competitors are up to and how you’re stacking up against them?
One of the most critical components of an effective online marketing strategy is an extensive analysis of your top competition.
We carefully analyze the web marketing initiatives of your biggest competitors and dig thoroughly into every move they’re making online. We uncover the strategies and tactics they are using that can be largely hidden from view.
We then dig deep into the code of your competitors’ websites to determine if they are targeting keywords that perhaps you’ve overlooked.
Next, we analyze the keyword strings that our buyer persona research indicates are used most frequently by your buyers when they are searching for your products and services.
Your search engine rankings for these keywords are then compared with the rankings of your top competitors. We contrast these rankings against
the volume of monthly searches for those keywords in order to determine where we might find the best opportunity for growth.
Finally, we dig deeply into the strategies of any competitor that may be using pay-per-click (PPC) campaigns. We look at their ad campaigns, their ongoing history, any adjustments they might have made over time, and their effectiveness in generating conversions.
Then, we prepare an intelligence brief that is so detailed and so informative you’d think it was illegal… but it’s not. It’s just what you get with a company that is 100% committed to ensuring your website and marketing efforts produce the highest return on your investment.
Schedule a Strategy Call with us today, and we’ll help you get clarity on where you’re stuck and what you can do to improve your results.
The Ultimate B2B Web Marketing Strategy Checklist
See how your web marketing intitiatives stack up.
Nothing is more frustrating than spending tens of thousands of dollars every year on digital marketing, and seeing no increase in lead generation.
Make sure your digital marketing strategy covers all the bases. Use our 50-point checklist to fine tune your marketing and improve your online conversions.
Ready to learn how you can increase your sales and automate your lead generation?
Schedule a Strategy Call today and see how a few tweaks can generate massive results.