Email marketing is an extremely effective way to communicate with customers and generate sales. It can be used for a variety of purposes, from generating leads to increasing engagement rates.
Just like any other marketing strategy, the landscape of email marketing changes rapidly year after year, so the best thing you can do is stay informed on the latest trends and strategies.
In this blog post, we’ll give you some helpful tips for how to use email marketing in 2022 so your campaign doesn’t fall flat.
1. Utilize AI
Artificial intelligence will be a crucial tool for email marketing in 2022. Its ability to interpret split tests and analyze data will help you find what subject lines and offers are most effective, manage your lists, and determine when the best sending times are–all at the tips of your fingers. Not having to manually calculate this information is key to saving you time and ramping up your ROI.
2. Make sure your emails are mobile-friendly
There are many ways to use email marketing in 2022, but if your emails aren’t mobile-friendly, they’re essentially null and void.
People read (and delete) email on their cell phones and tablets.The last thing you want is to drive away potential customers because your emails are difficult to read or navigate on a mobile device.
Make sure your email design is responsive, and use large text and buttons that are easy to tap. You may also want to consider using a single column layout for easier scrolling.
In addition, you should always test your emails on different devices and browsers before sending them to make sure they look right on every screen.
3. Be strategic with plain text emails
Minimalism is expected to become a growing trend for email marketing in 2022 because it makes it easier for the reader to focus.
Plain text emails are less flashy, but can be more effective because they’re easier to read and navigate. If you haven’t tested plain text emails yet, now is the time to do so.
When you send out these types of emails, be sure to include a CTA and make it clear what the reader should do next. You can also use formatting to highlight key points or create a sense of urgency.
Just be careful not to go overboard with the text, as this can be overwhelming for readers. Be sure to place the most important information at the top. Burying it at the bottom means that your audience might never see it.
4. Keep emails short and sweet
Our attention spans are becoming shorter and shorter as time goes on. In 2022, people will be more likely to read short and sweet emails than long and rambling ones.
When you have a lot of information or an image that needs to go into your email message, consider using bulleted lists instead. This will help readers focus on what’s most important in each message. Again, place the most important information at the top.
5. Use more personalization
Next year, email personalization will be more important than ever.
There are many ways to personalize your email campaigns, including using personalization fields, dynamic content, and triggered emails.
For example, you can use personalization fields to include the subscriber’s name in your emails, which will make them feel special and ensure that you’re speaking directly to them.
Another way to utilize personalization is through dynamic content features like product recommendations, smart replies, and automated welcome messages. This will ensure that each subscriber sees different content based on their interests and preferences.
Finally, you can use triggered emails to send targeted messages based on specific actions or behaviors. For instance, you could send a follow-up email to customers who have abandoned their cart or personalized birthday messages to subscribers on their special day.
6. Include user-generated content
User-generated content is becoming more popular in email marketing, and for good reason.
There are many ways to incorporate this type of content into your emails, including using customer quotes or testimonials in emails and hosting contests or giveaways that require users to submit photos or videos with their entries. This will help you get more content for your emails while also increasing brand awareness.
7. Create robust landing pages
A well-designed landing page can skyrocket your conversion rates.
There are many factors that go into creating a successful landing page, but some of the most important include using compelling copy, including a clear value proposition, and placing a strong call-to-action at the top of the page.
To enhance your landing pages even further, you can use relevant visuals like images or videos to grasp users’ attention. You should also test different variations of each page to see which gets the best results. For example, try using A/B testing to see which headline or call-to-action yields the highest conversion rates.
8. Add interactive elements
Interactive emails are a great way to stand out from the competition and keep users engaged with your content. Some common interactive elements include quizzes, surveys, polls, and games.
These elements can be used to provide more information about a product or service. For example, you could include a video or an interactive diagram that explains how a product works.
Incorporating these email marketing tips into your strategy for 2022 is one of the best ways to ensure a profitable and successful year. Not sure where to start? Contact Bizzuka’s digital marketing team for a free 45-minute strategy session!