How to Design a Customer-Focused Website 

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When designing a website, many business owners make the fatal flaw of strictly focusing on appearance.

While, of course, this is an essential component of your website’s success, it’s not the only one–nor is it the most important.

The most successful websites create a consumer-focused experience for their visitors. Having your customers feel heard and valued while browsing your site is the single most important design element to any site. 

Users respond much better when they feel like you’re truly focused on them. That being said, your content must be easy to understand and interact with, and your pages should be designed with your customers’ needs in mind.

Here are a few things you can do to create a customer-focused website:

Get to know your audience and use consumer-centric language

Who is your audience? 

What problem of theirs are they hoping you can solve when they land on your site? 

What are their unique needs?

By knowing your customer, you can really hone in on what they need and provide them with a memorable experience. Your website should be all about the customer, not you.

Each page should use consumer-centric language. For example, let’s say you’re building a website for your hospital. Rather than stating, “Our hospital specializes in treating cancer patients,” put the customer first by saying, “When you’re struggling with a recent cancer diagnosis, you deserve the best care possible. At ____ Hospital, you can get the treatment you deserve.”

This type of language helps potential patients feel heard, which is exactly what they need when they’re searching for a solution to their pain points. We hate to say it, but oftentimes, consumers don’t care about you or your accolades–they’re just looking for a product or service that will help them with the problem they’re currently facing.

Consider the buyer’s journey

Your website should be designed with the buyer’s journey in mind, seeking to answer your customers’ most pressing questions. 

What are the biggest problems that your customer is facing?

How can you help them achieve their goals or overcome these obstacles?

Map out the questions your consumers have at each stage of the buyer’s journey: awareness of the problem, interest in a solution, consideration-evaluation of your product or service, decision making, post-purchase, and repurchase. 

By knowing what questions they have at each stage and incorporating this into your design and copy, it’s easier to create a customer-focused website. When you provide solutions and valuable information on your website, users will feel more inclined to make a purchase.

Ensure that your web design provides a smooth user experience 

When designing a website, it’s important to avoid overcrowding the page. 

In this age, people have a very limited attention span. You need to make sure that everything from the design elements to the site’s layout is conducive to quick and easy browsing. 

You also want to make sure that your navigation is clear and easy to understand, so your users can navigate through different pages with ease.

You can give your website a clear, concise, and visually appealing design by using a grid system or other simple navigational structure.  

Your navigation should:

  • Have a sticky header
  • Highlight the page that the user is on
  • Have a clear and visible logo
  • Only include recognizable icons

These elements will make browsing your site a breeze, helping your ideal audience find the information they need easily and without frustration.

A customer-focused website is a must for maximizing your business potential online. Make sure to keep these tips in mind when designing yours. For more help creating the ultimate consumer-focused website experience, contact the professionals at Bizzuka. In a free 45-minute strategy session, we’ll walk through your site and show you where to make improvements that can increase conversions. Schedule yours today!