Your email subject line is the determining factor as to whether or not a user will open your email.
If your email doesn’t stand out from the usual onslaught of holiday emails that people receive this time of year, there’s a good chance they won’t open it, and you’ll miss your opportunity to convert them.
Here’s how to craft a good holiday email subject line to help you increase conversions this holiday season.
1. Incorporate holiday words
People are more likely to open emails that contain words or phrases they associate with the holiday season.
However, it’s important not to overdo it. Your email subject line should be more neutral than festive, so you can successfully reach users who may not celebrate the holidays.
Here are some good examples of email subject lines utilizing holiday terms:
- Holiday Greeting Cards, Made Easy
- Merry Savings for Your Holiday Shopping List!
- Pssst! Get the scoop on Black Friday
Don’t be afraid to get creative with your holiday-related words. Puns are always a great way to grab attention. You can also try incorporating some fun or festive emojis into the subject line if you’re looking for a way to stand out even more.
2. Propose solutions
Holidays aren’t fun for everyone. Some people really struggle this time of year, and holiday shopping can be really stressful. That being said, if you can come up with a way to solve one of the problems that your audience might be facing during this time of year, you increase the odds that they’ll open your email.
For example, if you know your audience in particular is stressed about trying to get all of their holiday shopping done, you can lend a helping hand by offering discounts or helpful tips.
Email subject lines like “Get All of Your Holiday Shopping Done at Once,” or “Save 30% on Your Holiday Shopping” will surely ramp up your open rates because they let people know you understand their struggle and are working to make things easier on them.
3. Promote your deal
If you’re offering a promotion or discount this holiday season, it’s always smart to promote that in your subject line.
For example, “15% Off All Orders” or “20% off Holiday Cards + Free Shipping for New Customers” are great subject lines because they focus on the deal, all the while being short and concise. They’re not overly clever, and your customers know exactly what to expect when opening them.
4. Include conversion-increasing keywords
Some of the best conversion-increasing words to include in your email subject lines include: New, Sale, You, Exclusive, Instantly, and Be The First.
By nature, we as humans are drawn to instant gratification, and these words are great for capturing our attention immediately. For example, subject lines along the lines of “Your Exclusive Invitation to Shop Our Holiday Sale” or “Instantly Save 20% on All Orders” are the perfect way to tap into that natural human craving for quick satisfaction.
Remember: the goal of your email subject line is to get someone to open it and read more. The better you can incorporate these conversion-increasing keywords in a non-spammy way, the higher chances that someone will take the bait.
When you combine these four tips with a little creativity, you’ll surely be able to get more opens and conversions this holiday season. Want more help with your holiday marketing strategy? Schedule a free 45-minute strategy session with Bizzuka today!