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ACCELERATOR

The fastest way to increase patient growth and reduce marketing expenses

One sure fire way to get better results out of your marketing team is to bring in an experienced Chief Marketing Officer to organize and run the entire operation.

But what if you don't have the budget to bring on a full-time CMO or even a fractional CMO?

That, my friend, is exactly why we created the OPTICS™ Accelerator.

Marketing success starts with team members with a drive to succeed, experienced leadership, proven processes, and the development and execution of a comprehensive marketing strategy. 

If you've got the first one, OPTICS™ Accelerator has you covered on the rest.

You don't need to spend thousands of dollars each month on a new consultant with a single perspective. By joining OPTICS™ Accelerator, you'll be able to implement a proven process and gain 24/7 access to dozens of perspectives from marketing leaders and peers who have walked the path that you trying to traverse.

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The support you need to build powerful marketing teams & successful campaigns

OPTICS™ Accelerator is a community for healthcare professionals just like you who are looking to build strong marketing teams that can accelerate revenue growth without ramping up expenses or personnel! 

Whether you’re a hospital, healthcare practitioner, or medical device distributor, this community has everything you need:

An active group of like-minded members and peers, a proven framework for building a high-performing marketing operation, dozens of documents for mastering and monitoring your marketing efforts, a database for cataloging your SOPs and campaigns, weekly group-coaching calls, weekly peer discussions and brainstorming sessions, marketing exercises and challenges, accountability partners, unlimited Q&A, and a complete step-by-step learning pathway.

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Join our exclusive community of healthcare businesses and providers

Marketing is not easy... especially in the middle of a long and nasty recession. There are a ton of moving parts - from strategy development to goal setting, internal communication, external vendor management, employee turnover, KPI monitoring, campaign reporting, task management, software selection, marketing automation, messaging, reputation management, and much much more.

It's no wonder so many healthcare marketing operations are failing to generate results, increase profits, or improve patient/client growth. 

OPTICS™ Accelerator was created to give healthcare providers everywhere access to experienced marketing leadership, coaching, training and oversight without the added overhead of executive management salaries. 

OPTICS™ Accelerator is the combination of our eLearning platform, OPTICS™ Academy, and our online OPTICS™ community. This powerful combination provides you with a truly immersive learning experience that will accelerate your marketing effectiveness and ensure growth targets are consistently hit.

What's waiting for you inside?

  • Live, weekly coaching video conferences with proven CMOs skilled in strategy development, team building, vendor selection, and tactical execution.
  • Live and recorded workshops teaching the core tenants of marketing OPTICS™
  • Weekly collaboration calls with peers in your cohort
  • Video training on all facets of OPTICS™ organized by each critical phase of building marketing excellence in your organization
  • An online forum where you can ask unlimited community questions
  • Instant notification when someone responds to your question
  • Recorded video responses to questions answered by experienced CMOs
  • A database of documents that can be duplicated within your organization in a single click
  • Two in-person, 2-day strategic workshops led by experts in digital marketing, direct mail marketing, SEO, copywriting, branding, and process management

The OPTICS™ Accelerator is a comprehensive learning and implementation pathway

We’ve spent months developing a comprehensive learning pathway, walking you through each stage of building a high-performance marketing plan and team. Six modules (Orient, Predict, Target, Implement, Calibrate, and Sync), each packed with practical, actionable lessons will help you:

  • Create a comprehensive marketing strategy
  • Establish a firm marketing budget
  • Identify and catalog all marketing assets and campaigns
  • Forecast and articulate your 3-year vision
  • Develop your Unique Selling Proposition
  • Map out your Buyer's Journey
  • Discover your true competitive advantages
  • Improve team effectiveness and morale
  • Write copy that compels and converts
  • Build cost-saving marketing automation
  • Create a dashboard of KPIs that ensure growth success
  • Document your SOPs in an accessible library
  • Calibrate your campaigns for maximum results
  • Improve lines of communication and accountability
  • Synchronize your company goals across all divisions

... and so much more!

The OPTICS™ Framework provides a proven and structured way to scale your revenue by building a high-performing marketing and business development team that understands and executes your vision with complete confidence, competence, and precision without your constant oversight.

Want to talk it through?

Give us 30-45 minutes, and we'll help you gain clarity on the opportunities that are lying dormant in your organization. You'll walk away with a crystal clear view of what you can do to accelerate growth in the next 12 months.