Facebook, aka “Meta” link ads are a powerful marketing tool that can help you turbocharge your online advertising efforts.
Link ads are beginner-friendly and simple, making them the ideal choice for marketers who may be new to Meta ads.
In this blog post, we’ll offer some tips on how to create effective link ads that will generate more traffic and conversions for your business. So if you’re looking for a way to take your marketing efforts to the next level, continue reading.
What do link ads look like?
Meta’s link ads are simple, single-image ads linking to a landing page or website. They include a headline, text, link description, and video or image.
These ads can be shown in the video feed, news feed, and right column of the news feed. They’re shown in both feeds and stories on Instagram.
When displayed on Instagram stories, they often appear with dynamic elements and will tell the user to swipe up rather than click (clicking will send the user to the next story).
Building a link ad
The first thing to consider when building a link ad is grabbing the attention of your audience, especially given that these ads camouflage in with all the other posts they see on the daily.
Choosing an image
An attention-grabbing image will consist of bright colors, high contrast, and high resolution, drawing the reader in. It's important to keep a balance, however, and not choose a photo that's too busy.
You also want to make sure the image is relevant to the ad's message and landing page. If it's not, you'll likely see a high rate of users bouncing from your page.
Get to the point quickly
Meta's link ads only offer 125 characters (~20-25 words) for getting your point across in your ad caption, forcing you to say what you need to say without all the fluff.
What are the solutions and benefits provided by your product or service? Leave it at that. Short, sweet, to the point–like this SharpSpring ad.
This leaves the user to fend for themselves once they reach your site, having to dig for the page they're looking for. More often than not, this will cause them to abandon ship.
Instead, link to the specific landing page or product page that corresponds with your ad. This way, you're taking the user exactly where they need to go, and as a result, are more likely to see conversions.
Wherever your user lands, make sure the page is well-designed, easy to navigate, and mobile-responsive. You will also want to split test different versions to see what works best.
By following these simple tips, you can create an effective Meta link ad that will help you boost traffic and conversions for your business.
At Bizzuka, our marketing team can create a Meta ad campaign that generates leads by considering the formats that best showcase your products or services and actively engaging your audience. Contact us today to schedule a free strategy call!