A Proven Process for hitting your Revenue growth targets
The Operating System for Marketers.™
The OPTICS™ Framework provides a proven and structured way to scale your revenue by building a high-performing marketing and business development team that understands and executes your vision with complete confidence, competence, and precision without your constant oversight. This is the exact framework we teach in our OPTICS™ Accelerator course.
In 90 to 120 days, you'll have OPTICSTM on your marketing.
Think of OPTICS™ as an operating system for marketers. OPTICS™ is a framework that helps you develop a comprehensive marketing strategy and build a high-performing marketing team that will dramatically increase your revenues and your patient/client census. It's the framework you need for generating insights that lead to exponential growth.
Get an assessment of where you are
The first step of the process is to get the most accurate picture possible of where you are now. It involves getting an assessment of past marketing performance, as well as an evaluation of the skills of your team and your outside vendors. You also learn how to dissect your current patient/client experience.
Clearly define where you want to go and articulate that vision throughout the organization
The second step sets up everything to follow. This is where you'll articulate a clear vision of where you want to be 12 months from now and even 3 years from now. With that view crystalized, our CMOs work with you to ensure your team buys into your vision and works to help it become a reality.
Fully understand your target market and develop the strategy to capture your share
The key to perfecting your strategy starts with fully understanding your target persona and his or her pains, problems, and desires. This is what the third step is all about -- understanding your ideal client/patient, developing the strategy to attract and convert, and mastering the KPIs needed to perfect the process.
Begin implementing the tactics, resources, and technology needed for success
Your operations only run efficiently and effectively when processes are in place and followed. Marketing is no different. We'll help you implement an Agile Marketing process to ensure meetings are run efficiently, SOPs are documented and followed, KPIs are tracked, and the proper cadences are in place.
Review actionable metrics and refine tactics when necessary
The proper metrics reveal a lot about your progress. In the Calibrate step, you'll review and focus on the metrics that matter while strategically refining tactics based on those actionable metrics. Each team member will be accountable for specific KPIs that help you refine your approach for the next iteration or quarter.
Review progress on a quarterly basis, and then plot out the next quarter
Sales, marketing, finance, and operations are all stakeholders in marketing outcomes. Our quarterly planning sessions always start off with a proper retrospective of prior performance. Together with your team, we assess what went right, what went wrong, and what was potentially missing during the preceding period to ensure desired results sync up across your entire organization.
Want to get OPTICS™ on Your Marketing?
Implementing OPTICS™ is the fastest way to get your revenue pointing in the right direction. It's way more than a fancy diagram. OPTICS™ is a fully immersive experience.
