On August 24, 2021, after a few weeks of testing, Instagram announced that they will be introducing ads to their shop tab.
While this may sound annoying to consumers, it’s actually a very good thing for business owners and customers alike.
These ads will make it easier for shoppers to discover new brands while they’re already in a shopping mindset. The ads will fit seamlessly into the user’s shop feed without getting in the way or blocking any of the other items.
Once they click on the ad, it will bring them to a “product details page” that offers more information about the item, additional pictures, and allows the user to browse additional products from that particular brand.
The product shown in the ad can also be saved to the shopper’s wishlist or shared with their friends.
Why this new feature is so important
Being able to show a consumer an ad while they’re already shopping and in the mood to buy is one of the biggest perks of this new feature.
Depending on your products, these ads have the potential to be a lot more effective than regular Instagram ads.
The introduction of shop-tab ads will strengthen Instagram’s main ecommerce offering, benefitting many online retail companies. This will certainly help boost Instagram’s ranking as a PPC platform.
Instagram’s new shop ads can also aid in product discovery for mobile marketers. When a user clicks on an ad title and additional items from the seller are revealed, the potential for more sales increases.
How to create Instagram shop ads
Creating Instagram shop ads is a simple process:
- First, you’ll want to build a catalog of your products on Facebook (if you haven’t already).
- Then, create a new campaign with “catalog sales” as the objective.
- Fill out all the necessary details in the campaign and ad set sections.
- Once you get to the ad section, make sure your Instagram account is linked. This will allow for your product ads to be shown on both Instagram and Facebook shops.
- Fill out the ad section with relevant details and publish your ad.
Growing your business on social media requires lots of patience and marketing knowledge. Leave it to the professionals at Bizzuka to help you create a social media ad strategy that helps your ecommerce sales soar. Schedule a free strategy call with us today for expert advice on getting started with social media or paid ads.