Results-Focused Marketing Strategy
Hope is Not a Strategy.
The reason most websites and web marketing efforts fail to generate leads is because the people overseeing the initiative typically fail to quantify lead generation as an objective in the first place.
Instead, the website is seen more as an obligation than an asset, and the focus ends up being more on artwork and mechanics than on lead generation.
The end result is a very expensive electronic brochure — and we all know where a brochure goes as soon as a salesperson drops it off, right?
That’s precisely why Bizzuka always starts with the end goal in mind.
Before we even agree to work together, Bizzuka will start our relationship with a strategy discussion. We want to know exactly why you want a website, why you want to increase your online and social media presence, and what very specifically will be the end goal.
In other words, we want to know how you’ll know that you’re successful. We want to know what specific performance metric will signify success.
Bizzuka’s 3-step playbook for rapidly increasing your online lead generation results begins with identifying the results we’ll be achieving. Then, we very methodically analyze your market, your competition, and your messaging to determine how best to position you for maximum results.
Then and only then to we start building a results-focused online marketing strategy that is truly unique and highly effective.
We devise tactics that dramatically improve your search engine rankings and drive more visitors to your site.
The key here is to drive relevant traffic, not traffic for traffic’s sake. We aren’t looking for massive volumes. We’re looking for highly-qualified buyers who are in the middle of the buying cycle.
This is where all the hard work of Buyer Persona research and competitive intel pays off. This research helps us create a highly focused strategy to attract a constant stream of qualified visitors.
Whether the strategy is pure content marketing or involves a more comprehensive pay-per-click strategy to accelerate results, you can be assured of this:
Content may be ”king,” but conversion is definitely “queen.”
Without a conversion, content is a waste of time and money. Without content, conversion is next to impossible.
We have a track record of creating winning strategies that convert visitors into customers. Schedule a strategy call with us, today.
The Ultimate B2B Sales Automation Checklist
See how your sales automation system stacks up.
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