How to Strengthen Your Marketing Strategy Using Content 

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You could have the best product or service in the world, but if you don’t have a great marketing strategy to back it up, you’re not going to make very much money.

It’s no secret that content is king and conversion is queen (a phrase coined by our CEO, John Munsell). 

Content is what engages customers and encourages them to purchase your product or service. In this blog post, we will discuss how to create content that strengthens your marketing strategy and helps you achieve your business goals.

1. Interview an industry leader or influencer 

When it comes to creating content, it’s important to get input from experts in your industry. One way to do this is to interview an industry leader or influencer. 

This will not only give you some great content for your blog or website, but it will also help you build relationships with people who can help you promote your business and gain targeted traffic. Not to mention, when the interviewee shares the interview, you gain access to their audience and will enhance your brand by associating with them. 

When you’re interviewing someone, make sure to ask questions that will elicit interesting and informative answers. Avoid yes or no questions, and try to ask open-ended questions that will give your interviewee the opportunity to really share their insights with you.

It may sound like a time-consuming project, but it’s really as simple as emailing the leader a list of questions. Once you have the interview, write up a summary of the main points. Then, edit it for clarity and flow. Make sure to include a call to action at the end of the post, encouraging your readers to learn more about your product or service.

2. Publish a list of market leaders

Another great way to create content that strengthens your marketing strategy is to publish a list of market leaders. 

This may include top CEOs, investors, or even journalists. By including them in your article, you’ll get on their radar, and they’re more likely to share your piece. Consider posting a thumbnail of their face or picture of their logo alongside their name to grab their attention quickly and stand out on social media.

By publishing a list of market leaders, you are positioning yourself as an authority in your industry. This will help you build trust with your audience and encourage them to do business with you.

3. Keep up with the latest industry trends

Posting about the latest industry trends will show your audience that you’re on the cutting edge of your industry and are always looking for ways to improve your product or service.

To stay up to date with the latest industry trends, you’ll want to subscribe to industry publications, attend conferences, and network with other professionals.

Once you have a good understanding of the latest trends, write a blog post or article about it. Include information about what the trend is, why it’s important, and how it will impact your industry. 

4. Share other solutions you’ve discovered in the space

Another way to create content that strengthens your marketing strategy is to share other solutions you’ve discovered in the space. This could even mean sharing what your competitors are doing. 

While of course, this sounds scary, it actually positions you as more confident. Potential buyers will see that you’re fearless and unthreatened by competition, leading them to believe that your product or service is just that good.

5. Touch on the latest news in your industry

Similar to keeping up with the latest trends in your industry, you should also touch on the latest industry news as well. By keeping readers up to date on the latest news, you’re establishing yourself as an information hub in your industry. 

These are just a few ways you can create content that strengthens your marketing strategy. By following these tips, you will be able to position yourself as an authority in your industry and build trust with your audience. For more help creating a content marketing strategy, schedule a free 45-minute strategy call with Bizzuka.