A slow website can have a negative impact on your business’s bottom line. Customers lose patience and search engines rank slow sites lower, eventually costing you business.
There are a number of factors that cause a slow website. It’s important to know what they are, so you can keep track of them and make changes where necessary.
The main reasons for slow loading speeds include:
1. Poor hosting choices
Your hosting service is a crucial part of your website and arguably the most important factor when it comes to speed. If you choose a poor hosting service, your site can become slow and unresponsive when there is high traffic. This can overwhelm your host’s server capacity and take up your available bandwidth, causing lagging load times.
2. Overly complex website design and layout
Complex code and slow-loading graphics can cause your website to run slowly. The more images you have on your site, the longer it takes for them to load on your users’ screens.
In addition, if you have too many scripts running at once or they’re being used incorrectly, this can also bog down a web page’s performance.
In general, the simpler a web page, the better. It’s easier for browsers and search engines to read and understand clean code with less clutter than visually busy pages that are difficult to navigate.
3. Unoptimized images and files that are too large in size
In terms of graphics, it’s best to only use images that are necessary for your design and are easy on the eyes. As a rule, less is more when it comes to images, because they make a page load slower if too many oversized ones try to squeeze onto one web page at once.
You should always use vector-based graphics that are lightweight in file size rather than jpeg or png formats. Vector images can scale up without losing quality, whereas rasterized (jpeg and png) graphics lose clarity when they’re enlarged.
It’s also a good idea to compress or combine your files before uploading them onto the web so their size is smaller. This will speed up load times when it comes to graphics, especially if you have a lot of images on your website.
4. Too many themes or plugins
Adding too many themes or plugins to your website can slow it down. It’s best practice not to use more than one theme on a site, even if you’re customizing them using CSS and HTML.
The same applies for plugins; the number of extensions that are installed on your WordPress website will affect its performance speed, so keep this in mind when you’re building a site.
Maintaining a lean website design with only the necessary elements will keep it running quickly and smoothly despite having lots of content on each page. This is why it’s important to properly optimize your images so they aren’t too large, minimize how many plugins you use, and to stick to one theme
5. Host server issues such as memory leaks and rogue processes
Server issues can also slow down website speeds, especially memory leaks in PHP or the number of rogue processes that are running at once.
These kinds of problems often arise when you use an outdated hosting service with old servers and software, so always ensure your host is up to date by regularly installing all necessary patches before adding new plugins or themes.
6. Poorly written or faulty code and web design
Web design isn’t just about creating websites that look good. Web designers must also make sure that the site still runs quickly when using HTML and CSS coding. If there’s faulty code or images within a website, this can cause performance issues and should be fixed before you continue.
Every website has the potential to load slowly because of how busy it is with content, but there are ways around this when designing them in WordPress by not over-cluttering pages and simplifying the layout.
7. Failure to use caching
By caching content in this way, it speeds up your website because the browser can immediately access cached files instead of having to download them from the server.
Without caching, users will be forced to re-download the entire site when they reload a page or navigate to a new one.
Fortunately, some hosting services offer caching tools to help with this, and there are plugins, like WPRocket for WordPress, available to do the trick as well.
One of the best ways to avoid a slow website is by knowing what the causes are so you can keep them in check. By taking a proactive approach, your website will be faster than ever before. For more information about optimizing performance speed for websites, schedule a free 45-minute strategy session with Bizzuka!