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  • MARKETING CONSULTING/COACHING
    • Fractional Chief Marketing Officers

      Need experienced marketing leadership and strategy development for your team but don't really have the budget for a full-time position? A Fractional Chief Marketing Strategist or Chief Marketing Officer is the ideal solution.

    • Marketing Diagnostic Consultation

      The first step in understanding the pains or problems you might be experiencing is to get an outside, experienced, professional opinion. That's where our free, Marketing Diagnostic Session comes in.

    • Marketing OPTICS™ Checkup

      Take our quick, 20-question self-assessment to quickly and clearly identify which of the 6-critical phases of marketing are lacking in your organization and holding you back from achieving your revenue growth goals.

  • GET OPTICS™ ON YOUR MARKETING
    • OPTICS™ FRAMEWORK

      The OPTICS™ Framework is a proven and structured way to scale your revenue by building a high-performing marketing team that understands and executes your vision with confidence, competence, and precision -- without your constant oversight.

    • OPTICS™ IMPLEMENTATION

      Engage our Chief Marketing Strategists to implement the OPTICS framework in your organization. It's the fastest way to build a high-performing, internal marketing team that can consistently hit your patient growth goals and revenue targets. 

    • OPTICS™ RESOURCES

      Unlike other frameworks out there, implementing OPTICS™ in your organization isn't a one-day meeting and a binder of paperwork. It's a hands-on, educational, and immersive experience designed to ensure your success.

  • GROWTH MARKETING INSIGHTS

This could get Interesting.

Perhaps this will help:

How to Find Your Target Market and Niche

If you try to sell everyone, you’ll sell no one.  This is why learning how to find your target market of people with shared beliefs, interests, and demographics is so critical.  Once you discover your target audience, you’ll be able to better tailor your content, products, and services to fit their needs–which in turn will help you …

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How to Find Your Target Market and Niche

Launch advertising campaigns using Google Display Network

Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products, or services.  So how can you use Google’s Display Network advertising to target your customers where they live online? Both Ad and the Display Network are part of the Google Network. Google Ads relate to Google Search and …

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Launch advertising campaigns using Google Display Network

3 ways to get your content seen by people who matter

Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another.  “If we build it, they will come” may have worked for Kevin Costner, but “If we write it, they will come” may fail to offer a similar payoff.  So how do you …

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3 ways to get your content seen by people who matter

Top 10 SEO enhancements you can perform right now

Want to improve organic search rankings? Search Engine Optimization (SEO) is the effort to improve your site’s organic search rankings in search engines. Those are the listings that appear in the main column for which you do not pay. Paid listings, referred to as Pay-Per-Click (PPC), are advertisements that bear resemblance to the organic listings. Sometimes …

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Top 10 SEO enhancements you can perform right now

How to outrank your competitors online

When your prospects search for a particular product or service, they’re most likely to click on the first result they see–the #1 ranked search result. The number 2 and number 3 ranked pages get significantly fewer clicks. After number 3, the click-throughs literally drop off a cliff. That’s why it’s important to outrank your competitors …

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How to outrank your competitors online

How to generate leads with your website

Your website has the potential to be so much more than just an electronic billboard or today’s version of an old Yellow Page ad. If built and optimized correctly, your website can become a powerful lead generating machine. So how do you generate leads with your website?  Whether the goal for your website is to sell …

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How to generate leads with your website
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  • What is a Fractional CMO?
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