Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products or services. So how can you use Google's Display Network advertising to target your customers where they live ...
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Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner ...
Want to improve organic search rankings? Search Engine Optimization (SEO) is the effort to improve your site’s organic search rankings in search engines. Those are the listings that appear in the main column for which you ...
LinkedIn, the social network designed for business use, is a perfect venue for B2B companies who wish to leverage the power of social media for marketing. Here are five ways to use the LinkedIn marketing most ...
When your prospects search for a particular product or service, they’re most likely to click on the first result they see–the #1 ranked search result. The number 2 and number 3 ranked pages get significantly fewer clicks. ...
Your website has the potential to be so much more than just an electronic billboard or today’s version of an old Yellow Page ad. If built and optimized correctly, your website can become a powerful lead ...
Your website conversion rates is the percentage of visitors who actually make a purchase. Increasing that rate can boost your sales dramatically, even without spending extra money to draw more traffic to your site.Here is a ...
I don’t fish often, but when I do it’s with the intent of catching something worth eating. Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, ...
In online marketing parlance, a landing page – also known as a “lead capture page” or “squeeze page” – is designed for the purpose of spurring visitors to take action. It is a long-standing, proven means ...
Website hack attempts occur more often that you realize. Research estimates that, every day, more than 30,000 websites are infected with some type of malware. So how do you keep your company website secure? A recent survey reported ...