5/17/2013 8:20:55 AM
This week's edition of F4F focuses on Google+. Despite fast growth, companies have a tough time making it work.
5/15/2013 8:00:30 AM
How can healthcare marketers, especially those in hospital settings, make use of digital technologies for marketing? Those and other questions are addressed in this interview.
5/13/2013 1:42:39 PM
Thanks to social media, everyone has a voice. It's likely that a conversation taking place right now somewhere in social media about your business, its products and services - or, at the very least, about your industry.
It's imperative that you extend your voice and enter the conversation - or start one if it does not currently exist. That's where content marketing plays a role.
5/10/2013 8:02:49 AM
What can Lady Gaga teach businesses about building customer loyalty? Find out in this week's edition of Five for Friday.
5/6/2013 8:35:13 AM
Want to guess which social network will become the most popular among B2B companies in the next year? It's not LinkedIn, Facebook or Twitter. Nope, the Oscar goes to...wait for it...wait for it...
5/3/2013 8:25:53 AM
This week, Five for Friday focuses on a pop diva, very short videos, an historic moment and more. But it all has to do with marketing online.
5/1/2013 10:19:18 AM
Think a mobile website could be useful for your business? Hare are six benefits you should consider.
4/30/2013 9:15:09 AM
Who doesn't love a crawfish boil?
4/29/2013 8:23:21 AM
In last week's online marketing tools installment, I briefly touched on Slideshare, a site where you can host PPT and Keynote slide decks. This week, I delve into it more in-depth in order to mine the benefits it provides from a marketing perspective.
4/26/2013 8:25:39 AM
This week's edition of Five for Friday takes another look at content marketing.
4/24/2013 7:10:17 AM
Just about every business owner or marketing professional I speak to says something like this: "I get Facebook, but Twitter, not so much." This post aims to demystify Twitter by prescribing a plan for its use.
4/22/2013 8:15:38 AM
If you have Powerpoint decks, PDFs, research reports, product sales sheets, whitepapers, videos, images, infographics, audio files or other such collateral that's sitting on your website and is publicly viewable, you should consider putting that content in places where it can be easily found and easily shared.
4/19/2013 8:34:33 AM
Got questions about web design and managing your content? Have heard of Slideshare, but don't know what it is or how to use it? Want to know which social media metrics to track or whether email is still a viable marketing tool? Then you've come to the right place.
4/17/2013 8:06:43 AM
Years ago, the Beatles sang, "Can't by me love." Today, businesses must learn they can no longer buy "likes." That's the premise of a new book entitled Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.
4/15/2013 8:15:55 AM
Consumers place a high value on great customer service. How does your company measure up?
4/12/2013 8:24:52 AM
This week, Five for Friday shines its spotlight on the latest news about search engine optimization, B2B marketing and social media.
4/10/2013 8:05:23 AM
I said it before, but it's worth repeating: Email may not be social media sexy, but it still works for business. An effective email strategy can and should become a key component in your overall online marketing strategy.
4/8/2013 8:27:24 AM
Customer Relationship Management (CRM) systems that enable companies to manage their interactions with customers have existed since the early days of the Internet, dating back as far as 1995. Some of the more popular include Salesforce, Goldmine and SugarCRM.
4/3/2013 8:39:26 AM
New media channels and internet services have changed the way we communicate. Personal information is now displayed on blogs, Facebook, Twitter and other social networks millions of times each day.
But what happens when the line between the personal and professional spheres gets blurred, such as when employees post information about the company on social networks?
3/29/2013 8:22:02 AM
If this week's Five for Friday were a sandwich, the order would sound something like, "Give me a little mobile marketing, throw in some SEO, and go heavy on the social media." It contains some nutritious content ready for you to consume, so read on.
3/27/2013 7:41:41 AM
One of the questions our customer support team receives from clients most often is how to insert and resize photos for use on their Bizzuka sites. This post addresses that question.
3/25/2013 7:49:02 AM
For many, the idea of creating a social media marketing campaign is tantamount to launching a moon shot. They view social media as some type of alien orbital body that has to be landed on, its landscape searched, analyzed and understood before being used. It doesn't have to be that way.
3/22/2013 8:06:13 AM
This week's Five for Friday focuses on web design, search marketing, social media and marketing automation.
3/20/2013 8:17:25 AM
Today, many marketers and business owners want to know how to make content published on the web go viral. By that I mean content that gets syndicated across the web by hundreds if not thousands of people.
If finding the viral Holy Grail is important to you, here are five keys that should help.
3/18/2013 8:25:17 AM
LinkedIn, the social network designed for business use, is a perfect venue for B2B companies that wish to leverage the power of social media for marketing.
3/15/2013 7:49:29 AM
This week's edition of Five for Friday (FFF) shares five small business websites you need to bookmark and refer to often.
3/13/2013 4:29:18 PM
Three graphs illustrate the dramatic impact that Bizzuka's SEO efforts have had on traffic to client's site within a 2 year period, resulting in a 139% year over year increase in visits to its site from organic search alone.
3/12/2013 7:42:45 AM
In response to customer requests, we made several upgrades to our email marketing platform, Soundoff. We streamlined the interface, embedded help into the interface, created a new editing system with companion templates, and posted a new getting started guide on our support site.
3/11/2013 8:08:07 AM
"I get by with a little help from my friends," sang the Beatles. We can all use a little help sometime, and help is exactly what Bizzuka's support website provides our clients.
3/8/2013 8:39:16 AM
Marketing budget a little tight this year? This week on Five for Friday we talk about ways to spend less and get more.
3/6/2013 8:06:40 AM
We are currently interviewing a number of Bizzuka clients as part of a new series called "Bizzuka Customer Stories." The inaugural post in the series is an interview featuring Ellen Switzer, marketing coordinator at Iberia Medical Center in New Iberia, Louisiana.
3/4/2013 9:50:31 AM
This month marks ten years since Bizzuka relocated its headquarters to Lafayette, LA. Here's a "state of the company" report from CEO, John Munsell.
3/1/2013 8:13:22 AM
Email is a proven marketing staple with a long-standing history of success. This edition of Five for Friday focuses on how to get it right.
2/27/2013 5:18:08 AM
In order to effectively reach today's customer, we need a much better understanding of who his or she is. No better way exists to accomplish that goal than by creating buyer personas that transform generic statistics into real people.
2/25/2013 8:07:20 AM
Many oil & gas companies rely mainly on traditional marketing approaches such as print ads in trade magazines to promote their products and services. However, some have begun to incorporate digital strategies that include social media.
2/22/2013 8:29:09 AM
There's been a lot of talk lately about Twitter, some of which was good and some not so good.
The Good - Almost every SuperBowl XLVII ad contained a Twitter hashtag, which resulted in pundits suggesting that Twitter is the channel for integrating social media and television.
The Not So Good - Burger King and Jeep Twitter accounts were hacked earlier this week, which led to concern over the social network's authentication practices.
Based on these events, this week's Five for Friday focuses on ways businesses can use Twitter.
2/18/2013 8:19:15 AM
Thanks to deepening integration between the two, search and social media have become a digital yin and yang, and businesses need to pay attention.
2/15/2013 8:36:24 AM
This edition of Five for Friday focuses on mobile technology and the need for businesses to be mobile-ready.
2/13/2013 6:23:56 AM
A big question that haunts the minds of small to medium-sized businesses is how to allocate already overstretched resources to make room for content creation. This post outlines 10 ways SMBs can get started.
2/11/2013 8:25:22 AM
In an age dominated by the Internet, creating quality online content that addresses the needs and interests of your customers and prospects is a literal imperative. Here are four reasons why.
2/8/2013 8:23:46 AM
If you have a strong desire to become a farmer, raise a Clydesdale or eat Oreo cookies in the dark, it's very likely you watched Super Bowl XLVII. This week's Five for Friday discusses marketing lessons learned from the big game, and more.
2/4/2013 8:24:39 AM
One way a business can extend its reach in social media is by partnering with employees to share the company's messages with their friends and followers.
2/1/2013 10:04:58 AM
This week's edition of Five for Friday focuses on marketing channels that work and those that don't. We report, you decide.
1/30/2013 12:01:36 PM
Each Christmas, Lane Regional Medical Center, located in Zachary, Louisiana, hosts a contest where employees decorate the halls and doors of their respective departments. This past Christmas the hospital decided to take the contest online.
1/29/2013 1:42:47 PM
Bizzuka recently developed a new staff position - Customer Relationship Manager (CRM) - that blends sales, customer service and production, and is designed to provide concierge-level service to our clients.
1/25/2013 8:04:26 AM
Our latest edition of Five for Friday contains a hand-picked list of the best online marketing articles we could find covering website design, content management, social media and search engine optimization.
1/23/2013 8:18:33 AM
Facebook just launched a new feature that some suggest could put it in direct contention against Google. Called Graph Search, its is Facebook's attempt to turn its abysmal search engine into something that is actually useful - and it has bearing on business.
1/21/2013 9:26:05 AM
The number one goal of any email marketing campaign is to convert list members into customers (or repeat customers as the case may be). In order for that to happen, they have to first open your email, and in order for that to happen something has to capture their attention and motivate them to click. That "something" is your email subject line.
1/18/2013 8:13:39 AM
Best practices for web design, social media, business automation software and blogging are the topics covered in this week's edition of Five for Friday.
1/16/2013 12:50:51 PM
When was the last time you watched a video online? Whether it was a feature-length movie on Netflix, a sitcom on Hulu, or an offbeat short clip on YouTube, for most of us it hasn't been more than a few days, if that long. Face it, video is hot! Consumers love it. Your customers and prospects will too.
1/14/2013 8:19:35 AM
We get this question all the time: "What is a web content management system and why do I need one?" In the event that's a question you've ever asked, this post has your answer.
1/11/2013 12:16:29 PM
With so many choices available, marketing to today's web savvy consumers can be difficult. These five articles provide valuable insights that will not only make the job easier but will lead to more productive and profitable results.
1/9/2013 8:01:23 AM
If you use social media for marketing, chances are Facebook, Twitter and LinkedIn are your "goto" social networks. Get ready to add one more to the list for 2013 - Google+.
1/7/2013 8:06:41 AM
Bizzuka produces dozens of websites each year. Some of them are completed within a few weeks, while others take months. The difference between sites that launch quickly and those that don't can often be boiled down to one thing - content. Going from lorem ipsum placeholder copy to actual words can be an arduous and daunting process.
1/4/2013 8:34:02 AM
We don't mean to ram marketing down your throat in 2013, but we do want to make you aware of the many ways you can market your business online.
Through articles about talking Twitter, tweaking Facebook, creating landing pages and generating leads, combined with some sound New Year's resolution advice from a true web marketing guru, that's exactly what this edition of Five for Friday is designed to do.
1/2/2013 8:11:09 AM
In an article entitled "The Case for Marketing in the Municipal Sector," author Jim Mintz, Managing Partner of the Centre of Excellence for Public Sector Marketing, said: "Marketing is universally recognized as one of the most important elements in business management. In the economically challenging twenty-first century, it may also become one of the most important functions of city management."
If what Mintz says is true, in what ways should municipalities be marketing themselves? How can a website help?
12/28/2012 8:08:23 AM
We're just about to turn the corner and enter a new year. Using the tips provided in these five articles will help you become a better marketer in 2013. Topics covered in this week's edition of Five for Friday include web design, search engine optimization, email marketing, social media and web analytics.
12/26/2012 8:15:56 AM
How do you know when it's time for a website redesign? Here are five signs that will tell you.
12/21/2012 8:16:53 AM
Just in case the Mayans were wrong and the world is not actually coming to an end today, here are five articles that will help your business see better results from your marketing efforts in 2013.
12/19/2012 8:15:52 AM
At Bizzuka we're all gaga over mobile, with good reason. Mobile technology is sweeping the Internet and has dramatically impacted not only marketing, but business communication in general. And that's especially true where the healthcare industry is concerned.
12/17/2012 8:14:30 AM
Did you know your Bizzuka website offers more than 120 components (apps) in total? How many you have access to depends on your plan, but I want to mention severn that are designed specifically to help you market your business more effectively both online and off.
12/14/2012 8:11:45 AM
Calling all trend watchers. This edition of Five for Friday focuses on marketing trends to keep an eye on for 2013 (assuming the Mayans aren't right, of course). It's no surprise that mobile technology factors heavily, but so do social media and content marketing.
12/12/2012 8:16:03 AM
For those in the Oil & Gas industry interested in learning more about social media, our friends at B2B marketing agency Foster Marketing have a report that will answer many of your questions.
12/10/2012 8:13:16 AM
Once upon a time I advised a small business owner that she didn't need a website, but that she could create her online presence using a Facebook Page as her digital hub. Oh, if I could only retract those words!
This post outlines four reasons that was a big mistake.
12/7/2012 12:12:33 PM
Here's the second installment of our weekly "Five for Friday" marketing brief that presents news and information from around the web that will be of interest to you.
12/3/2012 8:22:04 AM
In an age when all we hear about is social media this, social media that and social media the other, one proven marketing approach that gets comparatively little attention is email marketing.
11/30/2012 8:27:03 AM
Each Friday we will provide a round-up of five important news items from around the web that pertain to marketing your business online. Here's the first edition.
11/28/2012 7:53:36 AM
I just read a disturbing statistic - nearly two-thirds (63 percent) of businesses do not have a website. Another 25 percent are invisible online. Do a search on their name and they cannot be found!
In today's online-centric culture where Google has become the new Yellow Pages, to have no web presence at all just doesn't make sense.
11/26/2012 8:38:28 AM
You may not know what Facebook's EdgeRank algorithm is, but you should read on because it affects how many of your fans see your Facebook Page posts and status updates.
This post outlines 10 ways to ensure that you reach the most fans possible.
11/23/2012 7:58:24 AM
Search Engine Optimization, better known as SEO, which is the art and science of getting found on Google, has changed. It's not your grandma's SEO anymore.
Gone are the days when a well-optimized website accompanied by traditional attempts to improve rankings do the trick (at least not as well as they used to). Now, it's all about content and conversation.
11/21/2012 8:44:35 AM
Do you own a smartphone or tablet device? Join the club. So do half of all Americans. It's a given that, when it comes to marketing, the use of mobile technology is hot!
11/20/2012 8:32:32 AM
Bizzuka's Internet Marketing department is offering two FREE webinars next week covering Facebook and Analytics.
11/19/2012 8:36:53 AM
Bizzuka's goal has always been to provide professionally designed websites built on our easy to use OnDeCC content management system, accompanied by a suite of Internet marketing services aimed at helping you achieve your business communication and marketing goals.
Today, we add a new goal, that of providing not only software and services, but helpful resources, which will be developed with that same purpose in mind.
7/24/2012 12:33:49 PM
Bizzuka is pleased to announce a new line of cutting edge social media enhancements to our CMS software.
3/11/2012 6:32:45 PM
Did you know that Bizzuka has created a website for every one of the commercial airports in south Louisiana? It's true.
2/15/2012 12:42:54 PM
Blogging has long been a staple among social media marketers. Though it has lost some luster due to the growing popularity of social networks like Facebook and Twitter, blogging can benefit businesses in ways those cannot. This post outlines five such ways.
2/15/2012 8:39:00 AM
The Philanthropy Group for Bizzuka has voted unanimously to support the March of Dimes March for Babies 2012. We will be a Bronze sponsor for this event.
2/13/2012 8:02:30 AM
Bizzuka launched several new client sites thus far this month. So, drumroll please as we announce these six new members of the Bizzuka family.
1/16/2012 11:26:48 AM
While I hope you'll vote for Lafayette as the "tastiest town," it's the second buzz-worthy topic I want to address in this post.
1/11/2012 9:00:23 AM
We have a number of new websites built using our proprietary OnDeCC web content management system that have recently gone live.
1/10/2012 8:14:03 AM
Facebook has a very strict set of policies regarding who can set up what on its network. Essentially, it comes down to one of two options:
1. Individuals create Profiles
2. Businesses create Pages
Notice that both terms - Profiles and Pages - are capitalized. They are part of Facebook's network vocabulary and, thus, used a proper nouns. Unfortunately, the difference between the two are not always clearly defined, which is why many business inadvertently set up Profiles rather than Pages.
1/2/2012 8:43:34 AM
Social media is playing an increasing important role in how businesses communicate and that now includes the way press releases are syndicated.
Called Social Media News Releases (SMNR), these services place an emphasis on distributing content to social networking sites like Facebook and Twitter in order to reach a more socially-connected audience.
12/12/2011 8:18:33 AM
We're in the process of updating our
eBurst email newsletter with news and stories that specifically help you get the most out of your Bizzuka website. So, if you're not yet receiving eBurst,
click here to sign up.
12/8/2011 3:06:20 PM
The Saint Martin Parish (Louisiana) Sheriff's Office new website - developed by Bizzuka - was unveiled yesterday during an afternoon press conference.
12/8/2011 2:16:52 PM
We've spent the last 12 months really focusing on increasing market share within Louisiana and extending our reach beyond the state's boundaries. With the addition of five new sales professionals - Lea Ray, Nancy Hunt, Rick Hadadd, Crystal Tuey, and Howard Cohen - we take the next step.
12/6/2011 8:44:44 PM
Facebook is obsessed with branded fan pages, and for good reason says technology blog GigaOm. According to a recent study, they do a better job of converting the social network's users into customers than any other form of advertising on Facebook.
12/5/2011 8:15:05 AM
Visit Bizzuka Corporate Headquarters located in Lafayette (105 Chapel Drive) from 4p - 6p on Thursday, December 8, for our Holiday Open House. Not only will we be pre-announcing our Photo Gallery enhancements, we will also be featuring our mobile website.
12/1/2011 8:27:56 AM
"If content is king, then conversion is queen." -- John Munsell, CEO Bizzuka
In the fall of 2008, Bizzuka CEO
John Munsell shared that quote - which was his own creation - during a conference where he served as a panelist in a session on the topic of
web content management. It was tweeted by one person. Since then, it has been tweeted and retreated thousands of times and in a number of languages.
11/29/2011 12:56:21 PM
By 2013, more people will use their mobile phones than PCs to access the Internet. Are you ready? Join our 30 minute Webinar and find out how you can create an optimized site specifically for your Mobile visitors.
11/23/2011 2:15:34 PM
The Photo Gallery component that is currently being used in Bizzuka's OnDecc web content management system will be receiving an enhancement with the latest software release that is scheduled to be deployed to all sites in early December.
11/21/2011 12:47:58 PM
Bizzuka's own mobile technology expert Ryan Farnell spoke at the Lafayette Mobile Jump Start conference this past weekend on the topic of iOS.
11/18/2011 11:11:24 AM
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisition function, while email serves a customer retention role. Due to their makeup, blogs also have special SEO appeal. (Someone once said the word "blog" stands for "Better Listings On Google.")
11/14/2011 8:33:30 AM
In a manner similar to what Facebook did a couple of years ago, Google announced last week that it is launching Pages for business in its Google+ social network. The question that arises is whether this has any real benefit for business, especially small business.
11/3/2011 9:19:25 AM
The rise of adoption in the use of mobile technology is happening at an alarming rate. Bizzuka CEO, John Munsell, put together the following stats to prove the point that mobile tech is not just achieving rapid adoption, but "rabid" adoption!
11/1/2011 12:41:50 PM
Bizzuka is hosting a short webinar this Thursday, November 3, at 11:15 a.m. to discuss the use of mobile technology and unveil our new mobile website option for clients.
10/24/2011 12:48:54 PM
We want to invite all our Bizzuka client's to get an exclusive peek at our brand new mobile application this Thursday, October 27, between 3:00 - 6:00 p.m. at our corporate office located at 105 Chapel Dr. in Lafayette. We're calling the event "Boozz00ka" because there will be plenty of treats (but no tricks, however).
8/23/2011 11:45:10 AM
Second Year Straight On Annual Exclusive List of America's Fastest-Growing Private Companies
8/1/2011 9:41:16 AM
Recently, Verizon announced yet another state's phone book (you know, the paper kind) would be eliminated (in this case, Virginia).
7/27/2011 6:09:55 AM
Smartphone adoption is highest among the affluent and well-educated, the (relatively) young, and non-whites (Pew Internet & American Life Project).
