Today's news is all about the economy and how we are in the worst recession since the Great Depression. We wanted to put a "recess" to all the negativity and discuss some ways to use the Internet as a cost-effective marketing tool, not only during difficult times, but at anytime.

We interviewed some of the best and brightest people in marketing today, people like David Meerman Scott, Paul Gillin, Ben McConnell, Ann Handley, Todd Defren, David Alston and a host of others, gleaned their insights and created a nine-part series we've entitled, Nine Ways to Maximize Your Marketing Dollars During the Recession. Each video is only a few minutes long, yet contains a wealth of information we know you will find helpful.

Take a few minutes to watch, then share the videos with your network via Twitter, Facebook, your blog or email.

Nine Ways to Maximize Your Marketing Dollars During the Recession: Introduction Bizzuka CEO John Munsell introduces the video series and explains why it was created. Nine Ways to Maximize Your Marketing Dollars During the Recession: Using the Web Having an effective Web presence is the first step toward maximizing your marketing dollar. Nine Ways to Maximize Your Marketing Dollars During the Recession: Search Engine Optimization Search engine optimization (SEO) is a cost-effective strategy. Nine Ways to Maximize Your Marketing Dollars During the Recession: Customer Service Thought leaders share how the Web can be used efficiently for customer service. Nine Ways to Maximize Your Marketing Dollars During the Recession: Niche Marketing Cost-effective marketing on the Web involves penetrating unfilled or partially-filled niches. Nine Ways to Maximize Your Marketing Dollars During the Recession: Word of Mouth Word of mouth is still the best form of marketing. The Web puts word of mouth on steriods. Nine Ways to Maximize Your Marketing Dollars During the Recession: Content Marketing Content is still king on the Web. This video shows you ways to leverage it to grow your business. Nine Ways to Maximize Your Marketing Dollars During the Recession: Measuring Success Measurement is critical to success on the Web. Effectively showing ROI value is even more important during this recession. Nine Ways to Maximize Your Marketing Dollars During the Recession: Content Management Having a content management system in place will save you money in the long term. Nine Ways to Maximize Your Marketing Dollars During the Recession: Social Media No longer just a buzzword, social media is proving its value as a cost-effective marketing medium.

Special Thanks to our Guests:

Adam Broitman
Strategic Director, Crayon

Ann Handley
Chief Content Officer, MarketingProfs

Ben McConnell
Author, Creating Customer Evangelists& Citizen Marketers

Bobbie Carlton
Director of Marketing, Beacon Street Girls

Bryan Person
Social Media Evangelist, Liveworld

Connie Reece
Principal and Founder, Every Dot Connects

Curtis Harris
Director of Customer Effectiveness, Fellowship Technologies

Dave Evans
Author, Social Media Marketing an Hour a Day

David Alston
CMO, Radian6

David Meerman Scott
Author, The New Rules of Marketing & PR & World Wide Rave

Deborah Schutlz
Social Media Consultant

John Moore
Marketing Medic, Brand Autopsy

Liza Hausman
VP of Marketing, Gigya

Paul Gillin
Author, The New Influencers & Secrets of Social Media Marketing

Perry Hewitt
VP of Marketing, Crimson Hexagon

Peter Nieforth
CEO & Co-founder, Vitrium Systems

Todd Defren
Principal, Shift Communications

Bizzuka Staff Members:

John Munsell, CEO

Lonnie Rouse, COO

Shannon Lynd, SVP of Production & Product Development

John Olivier, VP of Systems & Development

Paul Chaney, Marketing Director

Brian Bille, Internet Marketing Specialist