AI Mastery For Business Leaders

The skills track for understanding, implementing, and scaling AI.

What is AI Mastery For Business Leaders?

AI Mastery For Business Leaders is part of our exclusive AI SkillsBuilder™ series produced in partnership with Louisiana State University.

This skills track is specifically designed for business leaders and small business owners who want to integrate artificial intelligence across their organization and achieve significant, profitable growth. This comprehensive training is for the c-suite and other leaders who are responsible for the oversight, execution, and scaling of AI within their organization. 

Whether you're new to the AI world or planning to expand your existing company with AI technology, AI Mastery for Business Leaders provides all the necessary resources and support to fast-track your progress — helping you avoid months or even years of costly experimentation.

We've helped professionals across numerous industries rapidly acquire the skills and competence to develop and execute AI strategy at the highest level for massive growth and profits. 

What You'll Learn

In our 6-week accelerated training, you'll become a master at using our AI Strategy Canvas™, and you'll see how it can help get everyone in your organization on the same page when it comes to having discussions about AI strategy and implementation. 

You'll also learn to how to use the Canvas to engineer Scalable Prompts™ and share them throughout your organization. This is the secret to scaling AI adoption in your organization and accelerating your understanding of AI prompting.

We'll show you practical applications of AI in many areas of your company, like HR, accounting, customer service, and sales. You'll see how to scale AI across your organization to streamline your content creation process, ensuring it's efficient, consistent, and aligned with your brand standards.

You'll learn new ways to leverage AI for improving efficiency, and ultimately leading to dramatically improved business results.

The Power of Scalable Prompting™

We've developed a highly efficient way to manage content creation without compromising on quality or consistency.

Our Accelerated ChatGPT Training introduces you to a process we created called Scalable Prompting™. 

It's our breakthrough method for creating and scaling front-end ChatGPT prompts. It's a powerful technique that accelerates content creation and allows you to scale AI adoption across your entire team. 

Scalable Prompting™ is the key to efficient and effective content creation.

This technique eliminates the frustrations, inefficiencies, and redundancies often associated with prompt creation. 

Imagine being able to draft engaging social media posts that are true to your brand, or write long-form, well-researched blog posts in an authentic voice no matter who is prompting ChatGPT.

With Scalable Prompting™, all this and more is possible.

The AI Strategy Canvas™

The AI Strategy Canvas™ is a powerful yet easily understood tool that our clients use to develop scalable AI strategies and tactics.

It’s a clear and powerful framework that aligns AI initiatives with business objectives, ensuring that your AI outputs are efficient, effective, and resonate with your target audience. 

This practical approach covers essential aspects like understanding your audience, your competitive advantages, your security and privacy concerns, and your brand voice, facilitating a streamlined integration of AI into your marketing operations.

The AI Strategy Canvas™ is an ideal resource for quickly bringing everyone in the organization onto the same page, making AI adoption more coherent and impactful.

Building a Prompt Library in Notion

A prompt strategy is useless if others in your organization have to constantly rewrite their own prompts. 

That's why we teach you how to create a Prompt Library in Notion. This library will serve as a shared resource throughout your organization, helping to streamline your content creation process.

Your prompt library will also act as a staging and production area, allowing prompts to be finessed and approved for future use.

Brainstorming with ChatGPT

Innovation is critical to growth and survival in today's fast-paced and turbulent economy.

We'll teach you how to use ChatGPT to brainstorm ideas, fine-tune your strategy, and execute with consistency and precision. 

Imagine having a tool that can help every employee in your organization generate innovative ideas and strategies at the click of a button. 

That's the power of ChatGPT when used correctly.

Real-world Applications

The techniques we teach aren't just theoretical. We use them every day to run our business, and are constantly adding to our library.

Every prompt we teach can be applied to a wide range of scenarios in your own business.

Whether you're drafting emails, analyzing web pages for effectiveness, writing press releases, or preparing a detailed analysis of your Ideal Customer Profile (ICP), our training will equip you with the skills and prompts you need to rapidly produce content and respond even quicker to requests for information.

Who is This Training For?

If you are a business leader or professional who wants to master AI skills and accelerate the adoption of AI throughout your organization, this training is for you.

This is a hands-on training in the focused application of AI technologies for your business operations.

It is not for you if you want to learn about the history of AI. 

It is for you if you want to learn and apply skills that will impact your company immediately.

On day one, we're going to zero in on AI security because it's critical that you know how to operate AI safely, securely and ethically. It's also essential that you know how to spot and deal with the AI content that is probably flooding your inbox and social media feed.

It's critical that you learn how to crafting prompts in a way that everyone in your company can quickly build, share, and adapt prompts. You're going to learn our proprietary process for creating what we call Scalable Prompts™. We'll show you how to use AI to streamline workflows by showing you applications you can put to use in multiple divisions of your company.

Then we'll do a deep dive into the AI Strategy Canvas™, which is the foundational tool that we use to get everyone in your organization on the same page and operating AI from the same level of understanding. This framework has helped hundreds of people like you almost instantly improve their understanding of generative AI and how to scale its use throughout their organization.

Throughout the course, we're going to work with you to create reusable AI assistants. By the end of our six weeks together, you'll have one or more custom AI assistants for your business that will help you streamline and simplify the very tasks that are robbing you of productivity.

AI Mastery For Business Leaders Course Curriculum

Learn to strategically scale AI adoption in this comprehensive 6-week, immersive and hands-on training. Each week builds on the previous, and after every session you'll be able to immediately put to use the skills you learn.

Our Week-by-Week Curriculum:

  • WEEK 1

  • WEEK 2

  • WEEK 3

  • WEEK 4

  • WEEK 5

  • WEEK 6


Establishing an AI Framework

Tuesday (90-120 minutes): Introduction to AI

  • Assessing ethics in AI, security, privacy, and compliance
  • Evaluating current AI adoption
  • Establishing adoption timelines, goals, and strategies
  • Perfecting Scalable Prompt Engineering™ and Prompt Stacking
  • An overview of the AI Strategy Canvas™

Friday (60 minutes): Office Hours

  • Participants present their strategy blocks
  • Feedback session on prompt blocks & sequences
  • Participants select their capstone project

You begin your journey into AI mastery by understanding the ethical implications, privacy concerns, and compliance requirements of using AI in marketing. You'll evaluate your current AI adoption, set realistic timelines, goals, and strategies, and get hands-on with the AI Strategy Canvas™ to align AI with your business objectives. By the end of the week, you're mastering dynamic prompt sequencing and stacking, ready to present your strategy blocks during office hours.

Meet Your Instructor

John Munsell

Chief Executive Officer
Bizzuka, Inc.

John Munsell is the co-founder of Bizzuka, an AI consulting firm focused on artificial intelligence strategy, training, and implementation. With a career spanning over 25 years in marketing, software development, financial services, and sales, John brings a wealth of experience to AI upskilling.

John serves as the Adjunct Instructor of Artificial Intelligence at Louisiana State University, contributing to the academic field while leading Bizzuka. His work centers on helping enterprise leadership teams develop AI competency frameworks and upskill their workforce.

John is the creator of the AI Strategy Canvas™ and Scalable Prompting™, a fundamental methodology for seamlessly integrating AI technologies across various business departments. Through his corporate training programs and the CXO AI Roundtable, John has personally trained over 200 corporate executives and managers, equipping them with practical AI skills to enhance efficiency, reduce costs, and foster innovative new product development.

Comparing AI Mastery For Business Leaders & The AI SkillsBuilder™ Series

You may be wondering what's the difference between some of our programs. To keep it simple "AI Mastery For Business Leaders" is a foundational training tailored for the c-suite and leaders of teams and business units. Whether you are trying to wrap your head around the AI hype or you want to learn actual skills rather than theory then this skills track training is the best place to start. 

The AI SkillsBuilder™ Series, on the other hand, is for teams. This is pre-recorded training that allows businesses to upskill their entire team by giving them access to AI training that is specific to their unique department or role within the company. It includes access an entire suite of skills tracks including:

  • Sales
  • Marketing
  • Human Resources
  • Operations
  • Teaching & Instruction
  • Finance & Accounting
  • IT & Security
  • Customer Service
  • Legal

Each of these skills tracks include laser focused practical applications that are completely tailored for those within that discipline. This training is best for businesses who want to upskill virtually everyone on the roster by giving employees access to unique AI skills tracks that are applicable to their job.  The AI SkillsBuilder™ Series will allow you to rapidly get your entire organization up to speed on AI and all operating from the same level of understanding.

What Our Students Are Saying

The moment I used the Strategy Canvas™ to start writing a prompt, just one of them, it structured everything. And I started to understand how everything started to fall into place. Those of you who are just starting out and so on, that Strategy Canvas™ is probably the best way to go as a map, a roadmap of what's first, second, third, fourth, and so on, track yourself going down that, and even as a team exercise.

John Thompson


I just spent about 2 weeks updating our competitive analysis kind of overview. I watched you do that yesterday with ChatGPT in 2 hours, and it was better than what I had done in 2 weeks. It's just fascinating the way that you've built that program. I think it's a marvel. So how accurate it was coming back with what it did. Around our find-to-code product. So it really opened my eyes yesterday to the potential of what it could do is, on one hand, exhilarating, and, on the other hand, it's terrifying.

David Lewis

Marketing Manager

As part of being a new entrepreneur, I have to align myself with executives throughout the industry and other industries. One of the core people that I've found to follow and be mentored by is John, when he started showing us the use of Al in the specific way of how we could prompt and then get different outputs each time. That was so helpful to my business, making sure that myself and my team can use the Al tools for the best ability possible and to get the most efficiency in our operations. We really appreciate the work that John is doing, and I look forward to continuing to work with him and learn from him. 

Jillyn Johnson

Founder / CSO

Sign Up Today!

Our next cohort starts the week of August 5, 2024.

Registration closes on July 31st.

What's included?

  • 12 hours of live instruction (a $4,200 value)
  • 6 hours of weekly live office hours to answer questions (a $2,100 value)
  • 2 months access to our AI OPTICS™ Certified Mastermind Community (a $2,500 value)
  • Our Advanced Marketer prompt database (a $477 value)

Over $9,283 in total value

Use coupon code JULY500 at checkout to take $500 off when you register before midnight July 19th.

  3  6
  0  7
  4  5
  1  3

Late registration closes on April 1.

Want to send more than one person? 

Save 25- 90% with our group discounts (2 to 100 participants).

Our Ironclad, Money-back Guarantee:

We are committed to your complete satisfaction with our training. To ensure you get the most out of this transformative experience, we have a clear and straightforward guarantee:

  1. Full Participation Required: To qualify for our guarantee, we ask that you fully engage with the training. This means attending all four training sessions, participating in the Office Hours for additional support, and completing all assigned coursework. We believe in the power of commitment and active participation to achieve the best results.
  2. Collaborative Effort: We're here to support you every step of the way. If you're putting in the effort but not seeing the results, work with us. We'll collaborate closely to ensure you're on track to meet your goals.
  3. Our Promise to You: If, after attending all eight sessions (four training sessions and four Office Hours) and fulfilling the course requirements, you find that you're not satisfied with the outcome, we offer two options:
  • Prompt Refund: We'll provide a full refund, no questions asked. Your investment is protected, and your satisfaction is our top priority.
  • Complimentary Private Session: Alternatively, if you prefer, we'll offer a 2-hour private session with our expert trainers at no additional cost. This session is tailored to address your specific challenges and ensure you achieve the results you're looking for.

Our guarantee is designed to give you peace of mind and confidence in your journey with us. We're dedicated to your success and committed to providing a great learning experience with exceptional outcomes.

Explore Our Other AI Programs

AI SkillsBuilder™ Series

Learn to strategically scale AI adoption in this comprehensive 6-week, immersive and hands-on training. Each week builds on the previous, and after every session you'll be able to immediately put to use the skills you learn.

AI Strategy Canvas™ Certification

Becoming AI Strategy Canvas™ Certified means you've have mastered AI concepts and tools, can lead transformative learning sessions, and educate business leaders on integrating AI effectively into their operations.

Exclusive University AI SkillsBuilder™ Vertical

Make sure your students are more than qualified for an AI future. Work with us to develop a bespoke AI SkillsBuilder™ skills track for your academic institution and your students.