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As a mid-sized business owner, chances are that you don’t have many resources available to help you achieve your big business goals. You’re trying to bring everything in-house to minimize spending, but this may actually be hurting you. Sometimes, an outsider’s perspective is just what you need. A fractional CMO (chief marketing officer) and a
As a hospital decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your chief marketing officer (CMO). A strong CMO will help your hospital attract new patients and retain current ones, increase brand awareness, and ultimately drive revenue growth. However, if your CMO is not delivering results, it
Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing? Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience. And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools.
Is your healthcare marketing message consistent across all platforms? If it’s not, you’re making a major mistake that could cost you a fortune in potential revenue. What you need to be doing is utilizing an integrated healthcare marketing strategy. Integrated marketing is a comprehensive approach to promoting a medical practice or hospital that involves coordinating
Healthcare content marketing is a vital way to reach and engage with your target audience, but only when done properly. So, how do you know whether what you’re doing is working? Here are 5 ways to effectively measure the performance of your healthcare content marketing: 1. Track website analytics Have you ever asked yourself, “How
How can you tell if your marketing strategy is working without tracking the right metrics? You can’t. Marketing metrics are an essential part of any successful marketing strategy. They provide insight into the performance of your campaigns, products, and services. Knowing which metrics to track can help you make informed decisions about where to focus