As a hospital or medical practice owner, you have a lot on your plate.  From ensuring the quality of patient care, to managing finances and complying with regulations, there’s always something that needs your attention. In today’s ever-evolving healthcare landscape, it’s also important to keep up with the latest trends and innovations in marketing and

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How to Hire a Fractional CMO

Medical practices, just like any other business, require effective communication to function smoothly and efficiently. Interoffice communication in particular is critical to the success of a medical practice, as it affects not only the employees, but also the patients.  A well-coordinated medical practice with good interoffice communication can lead to improved patient satisfaction, reduced wait

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How to Improve Communication in Your Medical Practice

When you’re looking to hire help with your marketing strategy, it’s important to understand the differences between all the key types of marketing personnel out there. In this series, we’re going to break down the variations between different titles, what they mean for you, and how you can benefit from each.  Today, let’s start with

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What’s the Difference Between a Fractional CMO and a Marketing Director?

As a mid-sized business owner, chances are that you don’t have many resources available to help you achieve your big business goals.  You’re trying to bring everything in-house to minimize spending, but this may actually be hurting you.  Sometimes, an outsider’s perspective is just what you need. A fractional CMO (chief marketing officer) and a

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What’s the Difference Between a Fractional CMO and a Consultant?

As a hospital decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your chief marketing officer (CMO).  A strong CMO will help your hospital attract new patients and retain current ones, increase brand awareness, and ultimately drive revenue growth. However, if your CMO is not delivering results, it

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5 Signs Your Hospital Needs a New CMO

Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing?  Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience.  And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools.

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7 Ways Your Healthcare Marketing Strategy is Failing