As a mid-sized business owner, chances are that you don’t have many resources available to help you achieve your big business goals.  You’re trying to bring everything in-house to minimize spending, but this may actually be hurting you.  Sometimes, an outsider’s perspective is just what you need. A fractional CMO (chief marketing officer) and a

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What’s the Difference Between a Fractional CMO and a Consultant?

As a hospital decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your chief marketing officer (CMO).  A strong CMO will help your hospital attract new patients and retain current ones, increase brand awareness, and ultimately drive revenue growth. However, if your CMO is not delivering results, it

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5 Signs Your Hospital Needs a New CMO

Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing?  Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience.  And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools.

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7 Ways Your Healthcare Marketing Strategy is Failing