As a mid-sized business owner, chances are that you don’t have many resources available to help you achieve your big business goals. You’re trying to bring everything in-house to minimize spending, but this may actually be hurting you. Sometimes, an outsider’s perspective is just what you need. A fractional CMO (chief marketing officer) and a …
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As a hospital decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your chief marketing officer (CMO). A strong CMO will help your hospital attract new patients and retain current ones, increase brand awareness, and ultimately drive revenue growth. However, if your CMO is not delivering results, it …
Are you finding it increasingly difficult to navigate the ever-changing landscape of healthcare marketing? Well, you’re not alone. Despite your best efforts, you may be struggling to effectively reach and engage with your target audience. And that’s because healthcare marketing is pricey and difficult when you’re not approaching it with the proper guidance and tools. …
Healthcare content marketing is a vital way to reach and engage with your target audience, but only when done properly. So, how do you know whether what you’re doing is working? Here are 5 ways to effectively measure the performance of your healthcare content marketing: 1. Track website analytics Have you ever asked yourself, “How …
How can you tell if your marketing strategy is working without tracking the right metrics? You can’t. Marketing metrics are an essential part of any successful marketing strategy. They provide insight into the performance of your campaigns, products, and services. Knowing which metrics to track can help you make informed decisions about where to focus …
If you’re noticing any of the following 7 signs in your medical practice, it may be time to consider hiring a fractional chief marketing officer (CMO). A fractional CMO is a part-time marketing executive who works with you on a contract basis to help determine the best strategies for growing your practice. From decreased patient …
Marketing to patients with Obstructive Sleep Apnea (OSA) can be tricky, as it requires a deep understanding of the condition and the needs of those who are affected by it. It also poses a unique challenge, given that many people who struggle with this condition don’t even know they have it! (If they sleep alone, …
As we close out 2022, it’s time to start thinking about how you can take advantage of the latest healthcare marketing trends in 2023. From virtual care to patient engagement, there are a number of opportunities for practices to grow and succeed next year. Here are 7 healthcare marketing trends to keep an eye on: …
As a sleep medicine practitioner, your goal is to provide the best possible care to the largest number of people. But you can’t reach the right people without marketing your practice or products in a strategic and effective way. With these six marketing strategies, you’ll be able to reach more patients and grow your sleep …
Let’s face it, 2022 could have been… better.The healthcare industry is still struggling to find its footing after the pandemic, and this year came with many ups and downs.You know something in your medical practice needs to change in 2023, but aren’t sure where to start.Fortunately, by implementing these 10 changes, you can bring in …