As a hospital decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your chief marketing officer (CMO).
A strong CMO will help your hospital attract new patients and retain current ones, increase brand awareness, and ultimately drive revenue growth. However, if your CMO is not delivering results, it may be time to consider a change.
Here are five signs that your hospital may need a new CMO:
1. Lack of a clear marketing strategy
A good CMO should be able to develop a clear and comprehensive marketing strategy that aligns with the hospital’s overall goals and objectives. If your CMO is unable to provide a clear plan for how to reach and engage with your target audience, or creates one that doesn’t match up with where you want to be, it may be time to consider a new leader.
2. Poor performance in key metrics
A CMO’s success should be measured by key metrics such as patient acquisition, brand awareness, and revenue growth–whatever agreed-upon goals you’re trying to hit. If your hospital is not seeing improvements in these areas, it may be a sign that your CMO is not effectively executing the marketing strategy.
3. Inadequate digital presence
In today’s digital age, a strong online presence is crucial for any hospital. A good CMO should be able to establish and maintain a strong digital presence, including a comprehensive website, social media accounts, and digital advertising campaigns. If your hospital’s digital presence is lacking and falling by the wayside to your competitors, it may be time for a new CMO.
4. Lack of engagement with the community
A good CMO should be able to build strong relationships with the community and engage with patients, families, and other stakeholders. This is essential to growing your patient base and trustworthiness.
The more people see your hospital’s name (as long as it’s not in a negative light), the more trust they’ll have for you. If your hospital is not effectively communicating with the community and building relationships, it may be a sign that your CMO is not doing enough to connect with your target audience.
5. High staff turnover
High staff turnover is a sign that your hospital needs a new CMO that’s often overlooked. This is because high staff turnover rate can be a sign of a poor working environment, and it may be the result of a CMO who is not effectively leading the marketing team.
If your hospital is experiencing high staff turnover in the marketing department, it may be time to consider a new CMO who can create a more positive and productive work environment. Especially if your staff is leaving because they disagree with the strategy being put in place–that’s another red flag.
As a decision-maker, it’s important to regularly assess the effectiveness of your marketing strategy and the leadership of your CMO to ensure your hospital is reaching its full potential.
A strong CMO is crucial for a hospital’s success. If your hospital is experiencing any of the above signs, it may be time to consider a change in leadership.
At Bizzuka, our fractional CMOs will optimize your strategy to help you bring in more patients and retain current ones. When you’re ready to take your hospital to the next level and improve your retention and patient acquisition rates, schedule your free marketing diagnostic consultation with us.
You can also take our free, 5-minute assessment to see where your current strategy is falling short.