If you’re noticing any of the following 7 signs in your medical practice, it may be time to consider hiring a fractional chief marketing officer (CMO).
A fractional CMO is a part-time marketing executive who works with you on a contract basis to help determine the best strategies for growing your practice.
From decreased patient volume and staff morale to financial struggles and poor online reviews, a fractional CMO can help you get back on track.
This is the ultimate solution for businesses who can’t afford a full-time CMO, but desperately need the help and expertise.
Here are some of the biggest warning signs that your medical practice is in need of some expert marketing help:
1. You need executive marketing insights and guidance
Because a fractional CMO is not confined to the status quo of your practice, they’re able to bring in the insights needed to spice up your strategy.
They also use and collect data from KPIs to guide and drive their efforts. In addition, a fractional CMO will provide you with the knowledge needed to create a strategy and manage your marketing budget and employees even after their fractional time is up.
2. Past marketing attempts have been unsuccessful
If you’ve tried different marketing strategies and still haven’t seen the desired results, it’s time to bring in additional support.
A fractional CMO can work with your current team to assess what went wrong with your previous attempts and make sure that any new strategies implemented are successful.
3. You don’t need a full-time CMO
A fractional CMO provides all of the same benefits as a full-time CMO at a fraction of the cost, making it perfect for medical practices that don’t have the resources to commit to a full-time role.
4. Your current marketing team is lacking organization and leadership
Fractional CMOs can help you get your marketing team in order by providing them with the guidance, organization, leadership, structure, and direction they need. This type of executive leadership is essential for achieving success and growth in any business endeavor.
They bring with them the experience and practices used in larger practices or hospitals to help you develop a better strategy. A fractional CMO will lead your team in managing tasks, hiring new staff, focusing on activities, and more depending on your unique needs.
5. Your current team is burned out
A fractional CMO can help alleviate some of the stress and pressure your team is feeling by providing additional resources and expert advice.
Oftentimes, if your team is dropping the ball and missing deadlines or opportunities, it’s because of a lack of guidance.
With an experienced professional on board, they’ll get a better grasp on how and when to get things done, as marketing management is one of the greatest benefits that comes with bringing on a fractional CMO. They will set the direction, standard, and priorities of your marketing so your team can stay on track, focusing on the tasks at hand.
6. You need an outsider’s perspective
It can be difficult to identify weaknesses and opportunities from within the confines of your practice. A fractional CMO can provide an objective, unbiased view of your current marketing efforts and help you develop a more comprehensive strategy.
7. Your branding is inconsistent
Does your brand identity extend to the marketing materials you’re sharing with your patients or customers?
If not, you risk your brand message coming across as scattered, weak, and confusing, which is the quickest way to lose a potential patient or client.
When you bring in a fractional CMO, you’ll get help creating and communicating a cohesive brand message and image to your ideal audience.
A fractional CMO can be a great asset to any medical practice.
At Bizzuka, our fractional CMOs will optimize your strategy so that you’ll bring in more patients and retain your current ones. If you’re ready to take your medical practice to the next level, improving your retention and patient acquisition rates, schedule your free marketing diagnostic consultation with us today.
You can also take our free, 5-minute assessment to see where exactly you’re falling short in your current strategy.