This post is the third in a seven-part series on healthcare marketing, which outlines six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We call these six critical phases OPTICS, and part one of this series gave an

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Creating Marketing Forecasts Like You Had a Crystal Ball (Part 3 of 7)

This post is the second in a seven-part series on healthcare marketing. This installment looks at the first of six critical phases healthcare marketers need to go through to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. We will address the other phases in subsequent posts weekly. Checkout

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Effective Healthcare Marketing Starts with Viewing It Through the Right Lens (Part 2 of 7)

This post is the first of a seven-part series on healthcare marketing. It looks at the six critical phases of marketing that healthcare marketers should master to accelerate patient/client growth, increase revenue, reduce marketing expenditures, and build a high-performing internal marketing team. Subsequent posts, published weekly, will examine each of the 6-critical phases of healthcare

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The 6 Critical Phases That Will Exponentially Improve Your Healthcare Marketing Results (Part 1 of 7)