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Launch advertising campaigns using Google Display Network

Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products, or services. So how can you use Google's Display Network advertising to target your customers where they live ...

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Launch advertising campaigns using Google Display Network

The marketing funnel, Rube Goldberg, and the new customer lifecycle

Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire, and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...

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The marketing funnel, Rube Goldberg, and the new customer lifecycle

Mistaken beliefs about driving patient leads: does traditional healthcare brand awareness marketing still work?

In today’s increasingly competitive healthcare environment, healthcare brand awareness has to bring in new business. So how can you cultivate your hospital’s image in a digital world that makes it so easy for happy and unhappy customers ...

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Mistaken beliefs about driving patient leads: does traditional healthcare brand awareness marketing still work?

Turn leads into customers using email and marketing automation

I don’t fish often, but when I do, it’s with the intent of catching something worth eating.Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, turtles ...

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Turn leads into customers using email and marketing automation

Monitoring consumer trends during the COVID-19 crisis

The scary truth is that the COVID-19 crisis is showing no signs of letting up any time soon. Many states in the process of reopening have had to take a few steps back as cases spike. ...

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Monitoring consumer trends during the COVID-19 crisis
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