Want to improve organic search rankings? Search Engine Optimization (SEO) is the effort to improve your site’s organic search rankings in search engines. Those are the listings that appear in the main column for which you do not pay. Paid listings, referred to as Pay-Per-Click (PPC), are advertisements that bear resemblance to the organic listings. Sometimes …
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When your prospects search for a particular product or service, they’re most likely to click on the first result they see–the #1 ranked search result. The number 2 and number 3 ranked pages get significantly fewer clicks. After number 3, the click-throughs literally drop off a cliff. That’s why it’s important to outrank your competitors …