If you’re looking for a low-cost, high-impact way to stay connected with patients, texting might be your best option.It’s fast, familiar, and far more likely to get opened than an email; especially with younger patients or those who prefer quick updates over long messages.Here’s how to use texting as an affordable and effective patient outreach …
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Which is more effective, SMS marketing or email marketing? This is a common question, but not a helpful one to ask. It’s sort of like asking, “Which is more effective at unscrewing a screw, a phillips or a flathead?” The answer is: it depends on what you’re trying to accomplish–and both can be equally as effective. Email …