Internet Marketing with
Your Customer in Mind
Great search engine rankings and high traffic volumes are completely useless if you can’t turn visitors into customers. Hitting your target for leads requires a comprehensive plan designed to attract targeted visitors to your site and entice them to convert.
Our team of digital marketing experts has the strategy, tools and tactics needed to ensure more highly-qualified, motivated leads come your way, to drive your business forward.
We develop digital marketing strategies with the life-cycle of your customer in mind — from the first time targeted prospects visit your site until they become long-term loyal customers who buy from you time and time again.
Our unique, tested, proven approach involves five steps:
1. Research Buyers
The first step in developing a high performing and effective lead generation strategy is to fully understand your buyer. Without the research and analysis, you’re basically throwing mud at a wall and hoping something sticks.
We conduct extensive market research that includes interviews with a few of your customers and your competitors’ customers. From those, we develop detailed buyer personas and define their unique buyer journey.
2. Analyze the Competition
We conduct an extensive analysis of your top competition, carefully analyzing their websites and digging into every move they’re making online. We uncover the strategies and tactics they are using that can be largely hidden from view.
3. Develop Strategy
Informed by all of the research performed in the previous phases, we build an online marketing strategy that is truly unique and highly effective.
4. Execute Tactics
Based on our fully-developed strategy, we devise and execute a set of tactics designed to dramatically improve your search engine rankings, drive more visitors to your website and generate leads and conversions.
5. Refine Results
Each month, our entire team looks at how we’ve progressed toward the accomplishment of your goals. We review what’s working, what’s not, and we devise new ways to improve results in the coming month.
Internet Marketing Tactics
Here are just a few of the tactics we employ to help you turn visitors into valued customers:
Competitive Intelligence – We use advanced tools to identify the strategies and tactics employed by your competitors. We pinpoint their strengths and weaknesses and develop a plan to beat them at their own game.
Content Strategy and Tactics – Our unique process helps uncover incredibly powerful ways to drive highly relevant traffic to your site and engage those visitors at the optimum time in the buying cycle. We produce content that educates, informs and persuades the prospect to move to the next stage in the cycle.
Search Marketing – Our experts will optimize existing pages and craft new ones to gain the highest possible rankings for relevant search queries.
Lead Generation – After a thorough analysis of your buyers and your competition coupled with our unique content development process, we help dramatically increase highly-qualified and motivated leads through email campaigns, blogs, social media and more.
PPC Management – There is no better way to ramp up leads quickly and find out what your prospects are searching for than through pay-per-click advertising. Our experts can help you find new markets, expand your reach and radically increase revenues in days or even hours with a highly effective pay-per-click campaign driven by search engines and social media.
Web Analytics – Some stats are impressive. Others are actionable. We monitor meaningful, actionable metrics that allow us to adjust strategies and tactics in real-time for maximum results. Each month, we review those metrics with you, show you what we did in the previous month, what effect that had on results and what we intend to do in the coming month to keep the needle pointing upward.
Landing Page Optimization – You only know if a landing page is effective by comparing it to something else. We use A/B split testing to determine which pages outperform others in a continuing effort to maximize results.
Conversion Rate Optimization – Sometimes it’s the small things that keep someone from filling out a web form, like four fields instead of three or a green submit button instead of red. We identify friction points and ensure maximum inquiries, subscriptions and conversions.
Sales Monitoring – We integrate all web forms with your CRM and work with your sales team to monitor lead conversion ratios. We make sure you always know how many of your online leads convert and what that means to you regarding revenue.
With more than 15 years of experience in building websites, driving traffic and optimizing conversions, our team has the technical chops to do the geeky stuff like search engine optimization (SEO), and our digital marketing consultants have the in-depth know-how to help you formulate a winning inbound and outbound marketing plan.
Contact us today for a free web scoring analysis to see how we can help your organization get better results from your online marketing.
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