Tailored Solutions for Every Budget and Need
We understand that every business is unique, and that's why we offer a range of packages to suit different needs and budgets.
OPTICS™ Academy
Online Training
$
2,470
per user
Designed specifically for small to mid-market businesses and professional marketers who want to level up their marketing results, the OPTICS™ Academy is our online training platform that walks you through every phase of OPTICS™ implementation. This is ideal for businesses who want to self-implement OPTICS™ at their own pace.
Each member of your team can dive into video, audio, and downloadable training materials at any time, from anywhere. Individual logins mean progress is personal and uninterrupted. Powerful and to-the-point, this comprehensive training covers everything from AI to ROI without overwhelming users.
The OPTICS™ Academy isn't just a training platform—it's your tool for turning challenges into opportunities and accelerated growth.
90-Day Flash Coaching
1-Module Plus Unlimited 15-Minute Meetings
$
1,750
per quarter
If you’re a business that just needs a deep dive into one of the OPTICS™ phases, and you need some additional coaching or consulting to ensure it’s implemented properly, then Flash Coaching was designed for you. It’s the perfect balance of online training and one-on-one coaching.
Our Flash Coaching package gives you 90-day access to the specific OPTICS™ module that addresses your most pressing need. You’ll gain access to the module through the OPTICS™ Academy, and all lessons will be instantly available to you.
During that 90-day period, you'll also be able to schedule unlimited 15-minute Zoom consultations with OPTICS™ founder, John Munsell. These consultations are designed to provide you with personalized guidance and support, helping you apply what you've learned to your unique business context. John will be there to answer your questions, address your concerns, and provide feedback on your progress, ensuring that you're always moving in the right direction.
OPTICS™ Accelerator
Group Coaching & Mastermind Community
$
9,700
per year
The OPTICS™ Accelerator is our flagship marketing training program designed to help businesses master the art of effective marketing. It's a unique blend of experienced leadership, live coaching, online training, and a mastermind community that provides a truly immersive experience to accelerate learning and growth.
The program is a highly personal, "done-with-you" learning experience that rapidly improves your marketing effectiveness and ensures consistent results. You'll have lifetime access to our OPTICS™ Academy, 12-months access to our OPTICS™ Online Community, and 12-months access to group coaching calls held twice each month.
Whether you're a CEO, a marketer, or just interested in the latest marketing trends, the OPTICS™ Accelerator goes beyond typical marketing training. It offers a dynamic network of professionals, a proven framework for cultivating high-performing marketing teams, and comprehensive resources for mastering ROI-based marketing. It even includes in-depth training on AI tools like ChatGPT and MidJourney, as well as a library of over 50 meticulously engineered prompts for perfecting conversion-focused copywriting.
Private OPTICS™ Implementation
CMO-led Implementation by the Session
$
4,700
per session
With the Private OPTICS™ Implementation, you'll have a dedicated fractional Chief Marketing Officer (CMO) working closely with you and your team. Your CMO will help you understand your current marketing initiatives, develop a comprehensive strategy for growth, and oversee the implementation of OPTICS™ in your organization.
Each session is approximately one full day of focus on a particular phase of OPTICS™. It takes approximately six sessions to fully implement OPTICS™.
Each session is also fully guaranteed, meaning, if you aren't happy with the material or the potential outcomes, then you simply don't have to pay us, and you don't have to continue with the process.
These sessions can be conducted over Zoom or in-person at your office or an off-site location. During the time between sessions, you'll have unlimited email access to your dedicated fractional CMO for follow up questions and oversight to make sure the concepts, strategies, and processes are embedded and activated within your organization.
Coaching & Consulting Services
We understand that every business is unique, and that's why we offer a range of packages to suit different needs and budgets.
1-Hour
Consultation
$
350
per hour
This 1-hour private consultation is designed to provide you with expert advice that's tailored to your most pressing business needs. This session is ideal for individuals who want to make an immediate booking and gain rapid insights and practical plans to tackle current issues or seize immediate opportunities.
10-Hour
Consulting Agreement
$
3,375
per month
If you're looking for marketing consulting, team oversight, strategy development, or coaching on a more regular basis, then the 10-hour consultation package is a great place to start. It offers a lower hourly rate and will allow us to make serious headway into your most challenging issues.
20-Hour
Consulting Agreement
$
6,490
per month
For businesses that need strategy development, team oversight, or vendor oversight, our 20-hour consultation package is the way to go. This block of hours can be utilized over a period of 30 to 90 days and is designed to provide an extensive exploration into your business needs.
40-Hour
Consulting Agreement
$
12,495
per month
For businesses with aggressive growth plans that need strategy development, team oversight, or vendor oversight, our 40-hour consultation package is the way to go. This block of hours can be utilized over a period of 30 to 120 days and is designed to provide an extensive exploration into your business needs.