Marketers in healthcare walk a tightrope.
On one side, there’s pressure to keep up with the latest AI tools—to write faster, personalize better, and track results in real time. On the other side, there's HIPAA. One mistake with sensitive data can lead to huge fines, a damaged reputation, or worse—lost trust from the people you’re trying to help.
That’s why it’s important to pick technology you can trust.
You need AI that helps you both work smarter and protect patient privacy. We searched for platforms that are truly HIPAA compliant or HIPAA eligible, meaning they offer Business Associate Agreements (BAAs) and meet strict privacy and security standards.
These 5 options check all the boxes. Whether your team is analyzing data, automating forms, using voice tools, or hosting virtual events, each one helps you move forward without crossing compliance lines.
1. Amazon Comprehend Medical
AI can do more than just write—it can help your team understand unstructured health data, like survey responses or notes, without putting PHI at risk. Amazon Comprehend Medical is a HIPAA-eligible natural language processing (NLP) service that extracts key medical information from text safely and securely.
We chose it because it solves a specific problem: how do you use AI to learn from patient language without mishandling sensitive data? Whether you’re analyzing feedback, identifying common health concerns, or building better audience segments, it helps turn raw language into clean, usable insights—while staying fully HIPAA compliant.
It integrates directly with AWS, supports encrypted workflows, and comes with the ability to sign a BAA. That makes it a smart pick for healthcare marketers who want the power of NLP without the compliance stress.
2. Google Cloud AI for Healthcare
Behind every strong campaign is a well-oiled workflow. But in healthcare marketing, every piece of data that flows through your system could become a privacy issue if it's not handled carefully. Automation can’t mean cutting corners on HIPAA.
That’s why we chose Google Cloud AI for Healthcare. It’s built for teams that need both performance and protection. This platform helps your team speed up tasks like audience segmentation, lead scoring, and content personalization—but it does it while meeting HIPAA compliance standards.
Its real strength lies in how intentionally it's built for secure collaboration. Your IT team can design protected systems from the ground up, ensuring patient information flows safely between applications, data stores, and reporting platforms. Every interaction can be tracked, reviewed, and tightly controlled.
And here’s the real win: your marketing team doesn’t need to give up creativity just to stay compliant. With Google’s AI tools, you can still experiment, automate, and scale—just with the safety net your industry demands.
3. Suki AI
Some systems feel cold and robotic. That’s the last thing you want when your brand is talking to real people about their health. Good marketing speaks with warmth and care—but also needs to be safe, especially when dealing with sensitive conversations.
That’s where Suki AI comes in. Originally built for doctors, this voice-enabled AI is fully HIPAA compliant and designed to make communication smoother and more human. It listens, understands, and responds in natural language—making it a great fit for marketing teams looking to create more personal, automated experiences.
We chose Suki because it makes AI feel less like a machine and more like a helper. Imagine using it to build a chatbot that can answer patient FAQs, help with appointment requests, or collect feedback—without putting any private health data at risk.
It also helps behind the scenes. Need to transcribe a patient story for a testimonial? Suki can do it, quickly and securely. Trying to document a call or organize notes from a strategy meeting? Suki keeps it all compliant and accessible.
4. Formstack’s HIPAA Compliant Workflows
Forms are everywhere in healthcare marketing—appointment requests, contact forms, surveys, and event sign-ups. But if they’re not HIPAA compliant, even one form submission can put your whole organization at risk.
That’s why we included Formstack. This solution turns forms into a full, secure data workflow. Every piece of information your team collects can be encrypted, tracked, and stored safely, all while staying within HIPAA rules.
We chose Formstack because it helps you move faster and stay safe. You can create branded forms without code, build custom workflows, and automate where the data goes—like straight into your CRM or email platform. It cuts down on manual work and makes sure no sensitive info is left sitting in someone’s inbox.
Even better, it’s designed for teams that don’t want to deal with complicated tech. Drag. Drop. Done. That’s how fast you can launch something new—and stay confident that it meets compliance standards.
5. Doxy.me
Video brings faces, voices, and stories to life—and in healthcare, that connection really matters. Whether you're hosting webinars, sharing patient success stories, or introducing care providers, video is one of the most impactful ways to engage your audience. However, using the wrong platform could put private health data at risk.
That’s why we included Doxy.me. It’s a telehealth platform built for privacy from the ground up. Fully HIPAA compliant, it lets you hold live video calls or create pre-recorded content without worrying about leaking protected information.
Doxy.me because helps your team stay human while staying compliant. Use it for virtual events, Q&A sessions, or provider introductions. Want to record patient testimonials? Doxy makes it easy and safe. There’s no software to install and no complex setup—just a secure space for real connection.
And even though it’s made for clinical use, marketers can tap into its features too. It gives you a way to build trust face-to-face, all while protecting your audience’s most sensitive data.
Choosing AI tools in healthcare marketing is a scary task that many marketers just avoid entirely out of fear. Every click, form, or message could involve someone’s private health data, and that means your tech choices matter more than ever.
These 5 HIPAA-compliant or HIPAA-eligible AI tools are built for the job. They help your team create, automate, analyze, and connect without putting patient trust on the line. Whether it’s a chatbot, a form, a video call, or campaign insights, each pick on this list makes sure you’re staying compliant while still doing great marketing.
Want to explore how AI can support your healthcare marketing, without the compliance headaches?
Join our AI SkillsBuilder® Series to learn how to use AI in your marketing while staying fully HIPAA compliant. We cover real-world use cases, privacy-first techniques, and clear steps to keep your marketing sharp, fast, and secure. Enroll now.