People use the internet to search for all kinds of products and services, and hospitals are no exception. According to a Google study, The Digital Journey to Wellness, prospective patients are now active participants in making decisions regarding their health…
In today’s increasingly competitive healthcare environment, branding has to bring in new business. Period. So how can you cultivate your hospital’s image in a digital world that makes it so easy for happy and unhappy customers to influence your brand…
The shift from fee-for-service to value-based reimbursement in healthcare has created a potentially catastrophic squeeze on hospital margins. Furthermore, a payment system that levies a financial penalty on hospitals unable to achieve the required patient satisfaction scores may put them…