The healthcare industry is constantly changing–especially in the past couple of years. Your patient personas have evolved along with it, making it incredibly difficult to keep up with the most effective marketing techniques that meet their latest wants and needs.In order to stay ahead of the curve, it’s important to find new and innovative ways to

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4 Ways to Maximize Patient Revenue Without Sacrificing Time & Energy

In today’s increasingly competitive healthcare environment, healthcare brand awareness has to bring in new business.  So how can you cultivate your hospital’s image in a digital world that makes it so easy for happy and unhappy customers to influence your brand reputation? It’s clear that traditional “healthcare brand awareness” (think logos, brochures, and event sponsorships) is

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Mistaken beliefs about driving patient leads: does traditional healthcare brand awareness marketing still work?