Hospital Marketing Archives

How the Internet Impacts the Hospital Patient Journey

People use the internet to search for all kinds of products and services, and hospitals are no exception. According to a Google study, The Digital Journey to Wellness, prospective patients are now active participants in making decisions regarding their health…

Mistaken Beliefs About Driving Patient Leads: Does Traditional Brand Awareness Marketing Still Work?

In today’s increasingly competitive healthcare environment, branding has to bring in new business. Period. So how can you cultivate your hospital’s image in a digital world that makes it so easy for happy and unhappy customers to influence your brand…

Beyond Physician Referrals: How to Drive More Patients to Your Most Profitable Service Lines

The shift from fee-for-service to value-based reimbursement in healthcare has created a potentially catastrophic squeeze on hospital margins. Furthermore, a payment system that levies a financial penalty on hospitals unable to achieve the required patient satisfaction scores may put them…

Social Media Use and HIPAA Compliance

There are those who believe that the terms "social media" and "HIPAA" don't belong in the same sentence. They argue that, to avoid risking a breach in patient privacy (and there have been many), healthcare professionals should not use platforms…

8 Reasons Healthcare Providers Should Use Pinterest to Promote Breast Cancer Awareness Month

With a user-base of more than 70 million, most of whom are women, it makes sense for hospitals and other healthcare providers to consider Pinterest as a channel to promote Breast Cancer Awareness Month during October.

Healthcare Marketers It’s Time to Jump on the Internet Marketing Bandwagon

Healthcare marketers are two years behind other industries in terms of using the Internet for marketing according to a 2012 report from Content Marketing Institute. It's not too late to jump on the bandwagon.

Live Healthy Austin is a Content Marketing Model Healthcare Providers Should Emulate

In his new book, Youtility, author Jay Baer says that companies need to focus less on hype and more on help. Spend less time and money trying to get people to believe how amazing your company is, and more on providing helpful information they will appreciate and value.

In the world of healthcare marketing, one stellar example of how to do that comes from St. David's HeathCare, based in Austin, TX.

Pioneering Social Media in Healthcare – Interview with Lee Aase of Mayo Clinic

Minnesota's earliest settlers could certainly be considered pioneers. Though he was not born until 1963, Lee Aase, Director of Mayo Clinic's Center for Social Media, shares that same pioneering spirit. Aase is largely credited as the person who led the way toward social media adoption in the healthcare industry.

One Person Can Make a Difference – Interview with Healthcare Marketing Professional Dana Lewis

One person can still make a difference, even if she happens to be a college student. University of Alabama graduate turned healthcare marketer Dana Lewis is just such a person.

How to Use Digital Technology in Healthcare Marketing – Interview with Reed Smith, Founder, Social Health Institute

This post comes from an interview with Reed Smith, founder of the Social Health Institute, an organization dedicated to exploring the institutional and individual professional uses of social media in healthcare.