The healthcare industry is constantly changing--especially in the past couple of years.
Your patient personas have evolved along with it, making it incredibly difficult to keep up with the most effective marketing techniques that meet their latest wants and needs.
In order to stay ahead of the curve, it's important to find new and innovative ways to maximize your patient revenue. Because right now, you're leaving money on the table as you can't see everyone who wants to be seen in a day.
These patients don't have time to wait around for an opening--their health is on the line. They’re going to seek out another practice instead.
We know. Creating a new marketing strategy is incredibly time and energy-consuming.
Fortunately, there are a few ways to maximize patient revenue without sacrificing this time and energy.
1. Having multiple sources of revenue
By having multiple sources of revenue, you're able to tap into different markets and cater to a wider range of patients. You can do this by offering new services or products that complement your existing offerings.
For example, if you're a chiropractor, you may consider selling custom orthotics or nutritional supplements.
Not only will this help you attract new patients, but it serves as a way to upsell your current patients, and they'll appreciate the convenience of being able to get everything they need in one place.
2. Reviewing your current scheduling practices
The way you schedule appointments can have a big impact on your revenue. If you're only seeing patients during traditional business hours, you're missing out on a lot of potential earnings.
Instead, consider offering evening and weekend appointments to accommodate your patients that work during the day. You may also choose to squeeze in one last person at the end of the day or over your lunch break.
It's also important to note that booking in standard 15-minute increments can lead to increased time spent waiting on patients. Instead, consider the following strategy:
Two 15-minute appointments on the hour, another 15 minutes later, and another 30 minutes after the hour. This leaves space at the 45-minute mark for either an extra walk-in, documentation time, or returning phone calls. This kind of schedule will help make sure that you don't fall behind.
These changes will make it easier for patients to see you, which will lead to more booked appointments and higher revenue.
3. Improving your efficiency
Another way to increase your earnings is to become more efficient in the way you see patients. This means streamlining your processes and eliminating any unnecessary steps.
One way to do this is by using technology to your advantage. There are a number of practice management software systems available for this purpose, helping you automate tasks and scheduling, reduce paperwork, and improve communication.
Improving communication is key, and one of the simplest ways to enhance your efficiency. It's as simple as kicking off each morning with a 10-15-minute meeting with your staff so that everyone is on the same page, and saves time spent answering questions later. These meetings will be essential to preventing unnecessary slowdowns and planning for special circumstances that may come up during the day.
On the note of communication, you'll want to streamline this where possible. Minimizing the number of times an individual request needs to change before a conclusion is reached, and cut out the middleman when feasible.
Another quick and easy way to save time and improve efficiency is by keeping the exam room stocked. This will prevent you from needing to leave the room to fetch supplies. While this may sound small, if you're leaving the exam room 7 times a day for 2 minutes, that's almost an entire patient visit that you could have squeezed in.
By becoming more efficient, you'll be able to see more patients in a day, which will lead to a significant increase in revenue.
4. Hiring a fractional CMO
One of the best ways to maximize your patient revenue is by hiring a fractional CMO. A fractional CMO is a marketing professional who can help you turn your practice vision into a reality.
We have a deep understanding of the healthcare industry and know how to target your ideal patients. At Bizzuka, we’ll work closely with you to create a customized plan that meets your unique needs and goals.
By working with a fractional CMO, you'll be able to attract more patients, retain existing patients, and see a significant increase in revenue.
Curious about where you may be falling short? Take our free, 20-question self-assessment to identify which of the 6 critical phases of marketing are holding you back from accomplishing your revenue growth goals.