This is the first of a three part series inspired by a statement made by Bizzuka CEO, John Munsell, during a conference in 2008 in which he was a participant. In this post, I discuss the ...
Perhaps this will help:
2020 was the longest rollercoaster we’ve been on since the Six Flags in New Orleans closed back in 2005. The pandemic has accelerated the demise of many struggling companies, including several big-box retailers. But at the same time, ...
Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products or services. So how can you use Google's Display Network advertising to target your customers where they live ...
Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner ...
It’s become commonplace to find social media icons on business websites that link to social networks where the company has a presence.But why should your site have them and what purpose do they serve?The answer can ...
Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...
LinkedIn, the social network designed for business use, is a perfect venue for B2B companies who wish to leverage the power of social media for marketing. Here are five ways to use the LinkedIn marketing most ...
Your website has the potential to be so much more than just an electronic billboard or today’s version of an old Yellow Page ad. If built and optimized correctly, your website can become a powerful lead ...
In today’s increasingly competitive healthcare environment, healthcare brand awareness has to bring in new business. So how can you cultivate your hospital’s image in a digital world that makes it so easy for happy and unhappy customers ...
I don’t fish often, but when I do it’s with the intent of catching something worth eating.Over the years, I’ve caught lots of things that did not fit that description: tree branches, an old shoe, turtles ...