After a year of a seemingly endless closing and reopening cycle, it’s safe to say that no business owner would mind getting a little extra traffic these days. It’s time to make up for all that you ...
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A successful law firm starts with the right marketing. With nearly all the billboards in the state of Louisiana taken up by portraits of Gordon McKernan and Bart Bernard, most firms have moved to the land of ...
It’s been a year, and the pandemic still doesn’t seem to be going anywhere any time soon. Its detrimental effects on small businesses are still being felt around the world. With huge losses in traffic and ...
It’s that time of year again. With the holidays over, time is slowing down and moving like molasses. And rather than Mardi Gras season excitement in the air, we’re still stuck with COVID in the air...But ...
2020 was the longest rollercoaster we’ve been on since the Six Flags in New Orleans closed back in 2005. The pandemic has accelerated the demise of many struggling companies, including several big-box retailers. But at the ...
Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products or services. So how can you use Google's Display Network advertising to target your customers where they live ...
Creating content marketing such as blog posts is one thing, but getting it seen by people who matter to your business is another. “If we build it, they will come” may have worked for Kevin Costner ...
It’s become commonplace to find social media icons on business websites that link to social networks where the company has a presence.But why should your site have them and what purpose do they serve?The answer can ...
Perhaps you are familiar with what is known as the marketing or purchase funnel, which is segmented into four stages – Attention, Interest, Desire and Action (AIDA). It’s a highly-regarded, long-held marketing funnel concept. It’s also a ...
LinkedIn, the social network designed for business use, is a perfect venue for B2B companies who wish to leverage the power of social media for marketing. Here are five ways to use the LinkedIn marketing most ...