Copying and pasting ChatGPT-generated copy doesn’t make you a thought leader.It makes you quite the opposite of that. Take, for instance, this post, which came across my feed on LinkedIn. I blurred out the copy so as not to incriminate the person who posted it. I read it and immediately sensed that it was a default response …
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In today’s fast-paced and ever-changing business world, having a high-performing marketing team can mean the difference between success and failure. A well-executed marketing strategy can drive growth, increase brand awareness, and boost revenue. However, building a successful marketing team is easier said than done. Check out these tips and strategies for building a marketing team …
Of course, you know that an effective marketing strategy is key to driving growth and success for your business. However, do you know how to determine whether your current marketing strategy is working or not? These four ways will help you tell whether your current marketing strategy is working, beyond just the obvious metrics of …
As our world becomes increasingly digital, marketing is evolving alongside it. One marketing tool that is rapidly growing in popularity is ChatGPT, a powerful language model developed by OpenAI. ChatGPT is an AI program that is designed to understand natural language input and generate human-like responses. It can be used in a variety of ways …
As the world’s most popular search engine, Google plays a vital role in the success of any business with an online presence. The key factor that determines your visibility on Google is your ranking. A higher ranking means more views, traffic, and ultimately, more customers or clients. Improving your Google ranking is essential for growing …
Social media is not only a platform for businesses to promote products and services, but also a place where you can monitor your competitors’ activities and strategies. Monitoring your competitors’ social media can provide valuable insights into their marketing tactics, audience engagement, and content strategies. By keeping an eye on your competitors, you can stay …
Still struggling to get your leads up after the pandemic? You’re not alone. A lot has changed since 2020, including customer mindset and attention span. In order to survive in today’s market, you need to be creative, tech-savvy, and attuned to the ever-changing needs of today’s consumers. Of all the content forms available to improve your lead generation, video …
In order to be successful in today’s competitive marketplace, it’s essential to have a well-developed marketing plan that focuses on your key differentiators. When crafting your marketing strategy, you should aim to highlight those key differentiators in a way that will resonate with your target audience. The most successful B2B tech businesses are the ones who can …
If you try to sell everyone, you’ll sell no one. This is why learning how to find your target market of people with shared beliefs, interests, and demographics is so critical. Once you discover your target audience, you’ll be able to better tailor your content, products, and services to fit their needs–which in turn will help you …
Digital marketing has become an essential element in the success and growth of any company–whether B2B or B2C. There are many different digital marketing strategies you can implement, but today we’ll focus on five that have been proven successful in B2B companies:1. Assimilating on and offline marketingOne of the most important aspects of a successful B2B …