Google enables the use of display ads via the Google Display Network (GDN) to promote your company, products, or services. So how can you use Google’s Display Network advertising to target your customers where they live online? Both Ad and the Display Network are part of the Google Network. Google Ads relate to Google Search and …
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Want to improve organic search rankings? Search Engine Optimization (SEO) is the effort to improve your site’s organic search rankings in search engines. Those are the listings that appear in the main column for which you do not pay. Paid listings, referred to as Pay-Per-Click (PPC), are advertisements that bear resemblance to the organic listings. Sometimes …
When your prospects search for a particular product or service, they’re most likely to click on the first result they see–the #1 ranked search result. The number 2 and number 3 ranked pages get significantly fewer clicks. After number 3, the click-throughs literally drop off a cliff. That’s why it’s important to outrank your competitors …
Your website has the potential to be so much more than just an electronic billboard or today’s version of an old Yellow Page ad. If built and optimized correctly, your website can become a powerful lead generating machine. So how do you generate leads with your website? Whether the goal for your website is to sell …
In today’s increasingly competitive healthcare environment, healthcare brand awareness has to bring in new business. So how can you cultivate your hospital’s image in a digital world that makes it so easy for happy and unhappy customers to influence your brand reputation? It’s clear that traditional “healthcare brand awareness” (think logos, brochures, and event sponsorships) is …
Two perennial challenges faced by associations and membership organizations are member recruitment and retention. Implementing effective online marketing practices can help on both fronts. Here are 10 membership marketing ideas to set your organization on a path to growth.1. Member testimonialsAsk members to submit a testimonial. This could include a written testimonial or short videos – …