If you’re looking to increase Facebook conversions and engagement, or simply provide an interactive experience for your audience, the key may lie in your ad format. Facebook carousel ads are a great way to do just that. These ads help you show off multiple products or services in a visually appealing way by including multiple images (up to 10), …
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Facebook ad options keep changing, but some formats consistently outperform the rest.If you want to grab attention, drive clicks, and convert more leads, focus on the formats that are getting real results.Here are the top 5 most effective Facebook ad formats:Video ads – great for storytelling and capturing attention fastDynamic ads – personalize content based …
In order to be successful in your Google marketing efforts, you need to understand how the process works. The first thing you’ll want to understand is: What is the Google Ads auction? Simply put, when a search query is entered into Google, Google Ads will run a quick auction to see which ads should be shown and …
If your Google Ads aren’t delivering results, it’s usually not about how much you’re spending, but how you’re spending it.Many campaigns miss the mark because of simple, avoidable mistakes.Here are four common reasons your Google Ads might be falling flat:You haven’t set clear goals or a budget, so your campaign lacks directionYou’re blindly running ads …
Did you know that only 4% of visitors that come to your website are ready to buy? 96% of your traffic is essentially going to waste–that’s a frightening statistic. There’s nothing more frustrating than seeing abandoned shopping carts on your website and not knowing whether the customer changed their mind or simply got distracted. Fortunately, there’s a way …
Spending money on Facebook ads with nothing to show for it? You’re not the only one frustrated.When ads don’t perform, it’s easy to blame the platform, but more often, it’s a strategy issue.Here are the top 5 mistakes that keep Facebook ads from working:Leaving out your value proposition, so people don’t see why they should …
Google Ads can drive serious results when they’re set up right.Without the right structure, though, it’s easy to waste your budget and see little return.Avoid these 5 common mistakes to get the most out of your Google Ads:Neglecting your call-to-action (CTA), leaving users unsure of what to do nextSkipping clear goals or a set budget, …
Two perennial challenges faced by associations and membership organizations are member recruitment and retention. Implementing effective online marketing practices can help on both fronts. Here are 10 membership marketing ideas to set your organization on a path to growth.1. Member testimonialsAsk members to submit a testimonial. This could include a written testimonial or short videos – …