If you’re looking to increase Facebook conversions and engagement, or simply provide an interactive experience for your audience, the key may lie in your ad format. Facebook carousel ads are a great way to do just that. These ads help you show off multiple products or services in a visually appealing way by including multiple images (up to 10), …
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Facebook (Meta) ad formats are constantly evolving as the social media platform tries to find the best way to serve its users. That being said, there are a few formats that have proven themselves to be more effective than others. In this blog post, we will discuss the five most effective Facebook ad formats and how …
In order to be successful in your Google marketing efforts, you need to understand how the process works. The first thing you’ll want to understand is: What is the Google Ads auction? Simply put, when a search query is entered into Google, Google Ads will run a quick auction to see which ads should be shown and …
As a business owner, you want your Google ads to be as successful as possible. Unfortunately, many people struggle to launch a successful Google ad campaign, and without a strong understanding of what they’re doing wrong, there’s no fixing it. In this blog post, we will discuss some of the most common reasons why you might not …
Did you know that only 4% of visitors that come to your website are ready to buy? 96% of your traffic is essentially going to waste–that’s a frightening statistic. There’s nothing more frustrating than seeing abandoned shopping carts on your website and not knowing whether the customer changed their mind or simply got distracted. Fortunately, there’s a way …
Have you found yourself giving up on Facebook ads because you’re spending too much money on seemingly no results? You’re not alone. In fact, up to 62% of small business owners are experiencing this same problem. If you’re a part of this statistic, you’ve likely wondered if Facebook ads are just a scam. Don’t worry, we’re here to affirm …
One of the best ways to increase conversions and generate leads is by utilizing Google Ads. Make these 5 common mistakes, however, and you’ll quickly wind up spending more than you’re earning. In order to get the maximum benefit out of your Google Ads, here’s what NOT to do:1. Neglect your call-to-action (CTA)Your call-to-action is critical to …
Two perennial challenges faced by associations and membership organizations are member recruitment and retention. Implementing effective online marketing practices can help on both fronts. Here are 10 membership marketing ideas to set your organization on a path to growth.1. Member testimonialsAsk members to submit a testimonial. This could include a written testimonial or short videos – …