The Healthcare Marketing Strategy For Increasing Net Patient Revenue
Tap into a fractional CMO who’s dedicated to growing your practice
The right healthcare marketing strategy can make all the difference in your success. At Bizzuka, we have years of experience helping our clients articulate goals, design winning strategies, implement and execute successful tactics, and achieve rapid patient and revenue growth.
Your marketing team is responsible for developing and executing a cohesive strategy that increases revenue, as well as your patient census. Accordingly, top executives must demand accountability on how campaign successes are measured against revenue and expense objectives.
Many times those goals are either not effectively communicated, or the results aren't measured for future refinement. The end result is the repetition of ineffective strategies and tactics that lead to revenue stagnation or decline.
Marketing can sometimes feel like a tug-of-war between the executive team, the marketing team and outside marketing vendors.
That eventually takes its toll on everyone involved, and the downward spiral of marketing results begins.
If your marketing reality is not living up to expectations, it might be time for a strategy adjustment -- not just in terms of marketing strategy, but in terms of your management of the team as well as the strategy.
That's where fractional CMOs and the OPTICS™ framework become the game changer you've been searching for.
Your life will become infinitely easier and the results will become far more consistent when you tap into a Bizzuka fractional CMO.
Bizzuka fractional CMOs are professionals who have been battle-tested throughout their careers, so they know how best to approach these problems head on, while remaining realistic about what's achievable within certain constraints or deadline
How to tell if your organization or practice could benefit from a fractional CMO
Unsure whether your practice might need outside marketing help? Here are some signs that you may be a good fit:
You have a small marketing budget, but large marketing needs
You have a marketing team in place, however, they aren’t generating results. You need more, but don’t have the funds to hire a full-time CMO with benefits.
Your current strategy has a leadership-sized hole
There might be occasional input from the CEO or President, but nobody has taken a hard look at what could potentially be transformative strategies for their business. Your business doesn't truly stand out in this increasingly competitive marketplace, and your marketing communications have just sort of evolved, without any real direction.
You're busy firing off tactics without a clearly defined, overarching strategy
You don't have a comprehensive and targeted marketing strategy that consistently brings in leads that allow your internal team to turn inquiries into patients. Your business development efforts are falling flat, because there is no plan or procedure in place to turn inbound phone calls into patients.