Marketing moves fast, and keeping up can feel like a full-time job. ChatGPT makes it easier by helping you brainstorm, write, and refine your work without starting from scratch every time.
Here are 5 practical ways to use ChatGPT to boost your marketing efforts:
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Generate high-quality content for blogs, emails, and social posts
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Do keyword research to uncover terms your audience is actually searching for
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Target advertising campaigns with messaging tailored to specific segments
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Create meta tags that improve SEO and click-through rates
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Brainstorm titles and subject lines that grab attention and drive engagement
Smarter marketing starts with smarter tools, and ChatGPT can help you get there faster.
1. Generate high-quality content
One of the most powerful ways to use ChatGPT for marketing is to generate high-quality content. With ChatGPT, you can create blog posts, whitepapers, emails, and all kinds of content quickly and easily.
All you have to do is input a topic or question, and the program will generate a human-like response. This can save your marketing team a lot of time and effort while still producing valuable content for your audience.
And if it didn’t come out exactly how you wanted, simply type a few corrections in its chat box and run it again. The more information you give it, the better results you’ll see.
ChatGPT can also help you create content that’s optimized for search engines. By using keywords and phrases that are relevant to your industry, you can ensure that your content is more likely to rank highly in search engine results pages (SERPs). This, in turn, can drive more traffic to your website and generate leads for your business.
2. Keyword research
One lesser-known use of ChatGPT is keyword research. All you need to do is type in a few of your main keywords and tell it to generate a list of related and long-tail keywords. For example, we asked ChatGPT for a list of similar and long-tail keywords for “healthcare marketing”. It came up with 30 keywords, and these were the top 5:
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- Healthcare marketing strategy
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- Digital healthcare marketing
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- Healthcare marketing trends
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- Healthcare marketing agencies
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- Healthcare marketing campaigns
3. Target advertising campaigns
ChatGPT can also be used to target advertising campaigns more effectively. By analyzing customer data, it can generate insights into customer behavior, preferences, and needs. This can help you create targeted advertising campaigns that are more likely to resonate with your ideal audience.
For example, if you know that your audience is more likely to respond to social media advertising, you can use ChatGPT to create social media ads that are tailored specifically to their interests–same with emails and other types of content.
4. Creating meta tags
If you need to quickly generate SEO meta tags for a webpage, ChatGPT can help you create them in just a few seconds. Just give it a brief description of the webpage context and the character restraints for your meta title and/or description. If you’re looking to include any specific keywords, make sure you mention that as well.
5. Title and subject line ideas
If you struggle with writer’s block when it comes to titles and subject lines, ChatGPT can be a life saver. Similar to #4, all you need to do is give it a brief synopsis of the content you’re writing and ask it to generate x number of titles or email subject lines. You may even wish to paste the entire email or blog post into the input box to ensure that it’s fully grasping the concept.
At Bizzuka, mastering ChatGPT is just one part of what we teach in our AI SkillsBuilder® Series.
This hands-on, practical training series is designed specifically for small business owners and marketing teams who want to learn how to effectively use AI tools like ChatGPT. Whether you’re writing content, improving SEO, personalizing campaigns, or optimizing workflows, the AI SkillsBuilder Series gives you the confidence and knowledge to apply AI with purpose and precision.
You’ll learn:
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How to use ChatGPT for content creation, advertising, SEO, and more
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Prompts and techniques that get better, faster outputs from AI
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Real-world use cases tailored for small business needs
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How to apply AI ethically and effectively in your marketing strategy
Ready to sharpen your skills and start using AI more effectively?
Explore the AI SkillsBuilder Series and get the guidance and support to make AI work for your business.