As our world becomes increasingly digital, marketing is evolving alongside it. One marketing tool that is rapidly growing in popularity is ChatGPT, a powerful language model developed by OpenAI.
ChatGPT is an AI program that is designed to understand natural language input and generate human-like responses. It can be used in a variety of ways to improve marketing efforts and ultimately, make your life easier.
Here are five ways you can use ChatGPT for marketing.
1. Generate high-quality content
One of the most powerful ways to use ChatGPT for marketing is to generate high-quality content. With ChatGPT, you can create blog posts, whitepapers, emails, and all kinds of content quickly and easily.
All you have to do is input a topic or question, and the program will generate a human-like response. This can save your marketing team a lot of time and effort while still producing valuable content for your audience.
And if it didn’t come out exactly how you wanted, simply type a few corrections in its chat box and run it again. The more information you give it, the better results you’ll see.
ChatGPT can also help you create content that’s optimized for search engines. By using keywords and phrases that are relevant to your industry, you can ensure that your content is more likely to rank highly in search engine results pages (SERPs). This, in turn, can drive more traffic to your website and generate leads for your business.
2. Keyword research
One lesser-known use of ChatGPT is keyword research. All you need to do is type in a few of your main keywords and tell it to generate a list of related and long-tail keywords. For example, we asked ChatGPT for a list of similar and long-tail keywords for “healthcare marketing”. It came up with 30 keywords, and these were the top 5:
-
- Healthcare marketing strategy
-
- Digital healthcare marketing
-
- Healthcare marketing trends
-
- Healthcare marketing agencies
-
- Healthcare marketing campaigns
3. Target advertising campaigns
ChatGPT can also be used to target advertising campaigns more effectively. By analyzing customer data, it can generate insights into customer behavior, preferences, and needs. This can help you create targeted advertising campaigns that are more likely to resonate with your ideal audience.
For example, if you know that your audience is more likely to respond to social media advertising, you can use ChatGPT to create social media ads that are tailored specifically to their interests–same with emails and other types of content.
4. Creating meta tags
If you need to quickly generate SEO meta tags for a webpage, ChatGPT can help you create them in just a few seconds. Just give it a brief description of the webpage context and the character restraints for your meta title and/or description. If you’re looking to include any specific keywords, make sure you mention that as well.
5. Title and subject line ideas
If you struggle with writer’s block when it comes to titles and subject lines, ChatGPT can be a life saver. Similar to #4, all you need to do is give it a brief synopsis of the content you’re writing and ask it to generate x number of titles or email subject lines. You may even wish to paste the entire email or blog post into the input box to ensure that it’s fully grasping the concept.
At Bizzuka, mastering ChatGPT is one of the many things we teach in our OPTICS™ Accelerator digital marketing course. In this course, our fractional CMOs provide the expertise and experience needed to navigate the complex marketing landscape and help you reach and engage your target audience.
Interested to see how we can help? Schedule a free marketing diagnostic consultation with us today.